Digital Marketing: The Vital Vitamin for The Future Marketing

11 Pages Posted: 28 Jan 2019

Date Written: January 6, 2019


Through the superpower of “globalization”, the smart cities in India have not only become digital but people also are in receipt of transforming themselves to the digital era. Citizens of the smart cities are not only consuming digital content on a daily basis but also the companies and the business world, in general, are starting to recognize the importance of getting into digital. Equivalently, it is very essential that marketing departments need to adapt to new environments and hire active professionals in the field of digital marketing. Digital marketing, on the other hand, can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree in India, but one would be sure that magnitude of its impact is increasing in the market, when compared to other markets.

This paper studies and establishes the power of digital marketing in the smart cities of India. The study also probes into the learning of impact of digital marketing in Indian smart cities. Through research and analysis, the paper emerges some points which can be used as a blueprint criterion for the digital marketing strategies to be considered in the smart cities.

Keywords: Digital Marketing, Consumers, Advertisement & India.

Suggested Citation

Talikoti, Siddaling C., Digital Marketing: The Vital Vitamin for The Future Marketing (January 6, 2019). Proceedings of 10th International Conference on Digital Strategies for Organizational Success. Available at SSRN: or

Siddaling C. Talikoti (Contact Author)

A.S. Patil College of Commerce ( email )

Bijapur, Karnataka

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