Preferences for Firearms

42 Pages Posted: 16 Nov 2023

See all articles by Sarah Moshary

Sarah Moshary

University of California, Berkeley - Marketing Group

Bradley Shapiro

University of Chicago - Booth School of Business

Sara Drango

University of Chicago - Booth School of Business

Date Written: October 18, 2023

Abstract

This paper provides a critical input into crafting effective firearms policy: an understanding of consumer demand for guns. We estimate individual-level price sensitivity and substitution patterns across gun types using stated choice experiments. We find that potential firearm buyers are price insensitive overall, but that first-time handgun buyers are the most price sensitive. We also estimate considerable substitution from semi-automatic long guns to handguns, which are associated with more crimes per gun. This finding suggests that firearm restrictions specifically targeting semi-automatic long guns would have minimal impact on gun ownership.

Keywords: Firearms, Demand estimation, Conjoint analysis, Regulation, Hierarchical Bayes

JEL Classification: L50, L51, L67, L68, H23, I18, K23, M31, M38, C11, C83

Suggested Citation

Moshary, Sarah and Shapiro, Bradley and Drango, Sara, Preferences for Firearms (October 18, 2023). Available at SSRN: https://ssrn.com/abstract=4606122 or http://dx.doi.org/10.2139/ssrn.4606122

Sarah Moshary

University of California, Berkeley - Marketing Group ( email )

Haas School of Business
Berkeley, CA 94720
United States

Bradley Shapiro (Contact Author)

University of Chicago - Booth School of Business ( email )

5807 S. Woodlawn Avenue
Chicago, IL 60637
United States

HOME PAGE: http://faculty.chicagobooth.edu/bradley.shapiro/

Sara Drango

University of Chicago - Booth School of Business ( email )

5807 S Woodlawn Ave
Chicago, IL 60637
United States

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