Increasing Awareness Of Emerging Technology

Abstract

Technology awareness is vital for the success of companies, especially high-tech companies, and startups, enabling innovation, acceptance and adoption, market penetration, and taking the stakeholder's trust.

The objective of this paper is to review how companies leverage technology to overcome global challenges while highlighting the importance of building and raising market awareness among customers, investors, and policymakers. The main strategies explored include target audience engagement, and building trust which helps companies to resolve regulatory, financial, and market challenges. The study also emphasizes the role of collaboration in an ecosystem like collaborating with accelerators, and capital ventures to enhance visibility and credibility. 

The outcome of the paper is by matching innovative solutions with market awareness efforts, companies will be able to accelerate technology adaptation and acceptance, grow sustainably, and be competitive in the rapidly global market.