Optimal Selling in Dynamic Auctions: Information Versus Commitment

21 Pages Posted: 31 Aug 2005

See all articles by Robert Zeithammer

Robert Zeithammer

University of California, Los Angeles (UCLA) - Anderson School of Management

Date Written: April 2006

Abstract

This paper analyzes optimal selling strategies of a monopolist facing forward-looking patient unit-demand bidders in a sequential auction-market. Such a seller faces a fundamental choice between two selling regimes: adaptive selling which involves learning about remaining demand from early prices, and commitment selling which foregoes such learning and makes all selling decisions in the beginning of the game. A model of the game between the seller and the bidders is proposed to characterize the optimal regime-choice. The model implies that the relative profitability of the two regimes depends on the expected gains from trade: when the expected gains from trade are low, commitment dominates adaptation and vice versa.

Keywords: Auctions, Game-theory, Durable-goods monopoly, Optimal selling

JEL Classification: D44

Suggested Citation

Zeithammer, Robert, Optimal Selling in Dynamic Auctions: Information Versus Commitment (April 2006). Available at SSRN: https://ssrn.com/abstract=790984 or http://dx.doi.org/10.2139/ssrn.790984

Robert Zeithammer (Contact Author)

University of California, Los Angeles (UCLA) - Anderson School of Management ( email )

110 Westwood Plaza
Los Angeles, CA 90095-1481
United States