Anand Krishnamoorthy

University of Central Florida

Assistant Professor

College of Business Administration

4000 Central Florida Blvd.

Orlando, FL 32816-1400

United States

SCHOLARLY PAPERS

6

DOWNLOADS
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Top 47,947

in Total Papers Downloads

850

SSRN CITATIONS
Rank 20,184

SSRN RANKINGS

Top 20,184

in Total Papers Citations

0

CROSSREF CITATIONS

38

Scholarly Papers (6)

1.

Optimal Pricing and Advertising in a Durable-Good Duopoly

European Journal of Operational Research, Vol. 200, No. 2, pp. 486-497, January 2010
Number of pages: 33 Posted: 02 Apr 2008 Last Revised: 28 May 2010
Anand Krishnamoorthy, Ashutosh Prasad and Suresh Sethi
University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 272 (113,061)

Abstract:

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Optimal Control, Dynamic programming, Game theory, Differential games, Pricing, Advertising, Nash equilibrium, the Sethi model, Durable goods, Innovative products

2.

Generic and Brand Advertising Strategies in a Dynamic Duopoly

Marketing Science, Vol. 24 , No. 4, pp. 556-568, Fall 2005
Number of pages: 37 Posted: 30 Jan 2008 Last Revised: 23 Oct 2009
Deceased, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 161 (185,964)

Abstract:

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Advertising, Generic Advertising, Brand Advertising, duopoly, dynamic model, optimal control, differential games, Nash equilibrium. Feedback Nash, marketing mix

3.

Retail Competition and Cooperative Advertising

Operations Research Letters, Vol. 39, No. 1, p. 11-16
Number of pages: 16 Posted: 18 May 2010 Last Revised: 04 Apr 2011
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad and Suresh Sethi
University of North Carolina at Charlotte, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 146 (201,794)

Abstract:

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Differential games, Distribution channels, Cooperative advertising, Retail competition, Subsidy rate, Advertising, Retailing, Stackelberg game, Feedback Stackelberg equilibrium, Nash-Stackelberg differential games

4.

Advertising Competition with Market Expansion for Finite Horizon Firms

Journal of Industrial and Management Optimization, Vol. 1, No. 1, pp. 1-19, February 2005
Number of pages: 19 Posted: 01 Feb 2008 Last Revised: 04 Mar 2008
Deceased, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 140 (208,822)

Abstract:

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Advertising, Generic Advertising, Brand Advertising, duopoly, dynamic model, optimal control, differential games, Nash equilibrium. Feedback Nash, marketing mix

5.

Co-op Advertising in Dynamic Retail Oligopolies

Decision Sciences, Vol. 42, No. 4, Forthcoming
Number of pages: 42 Posted: 14 Dec 2009 Last Revised: 30 Apr 2011
Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad and Suresh Sethi
University of North Carolina at Charlotte, University of Central Florida, University of California, Riverside (UCR) and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 131 (220,256)

Abstract:

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Co-op Advertising, Subsidy Rate, Marketing Channels, Stackelberg Differential, Retail Competition, Supply Chain, optimal control, dynamic programming, Hierarchical games

6.

Scheduling Sales Force Training: Theory and Evidence

International Journal of Research in Marketing, Vol. 22 , pp. 427-440, 2005
Posted: 23 Jan 2003 Last Revised: 04 Feb 2009
Anand Krishnamoorthy, Sanjog Misra and Ashutosh Prasad
University of Central Florida, University of Chicago - Booth School of Business and University of California, Riverside (UCR)

Abstract:

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Sales force, Training, Compensation, Optimal control