Robert Kase

University of Ljubljana - Faculty of Economics

Kardeljeva ploščad 17

Ljubljana, 1000

Slovenia

SCHOLARLY PAPERS

4

DOWNLOADS

389

TOTAL CITATIONS

2

Scholarly Papers (4)

1.

Internal Branding Process: Exploring the Role of Mediators in Top Management's Leadership – Commitment Relationship

International Journal of Hospitality Management, Apr. 2016, vol. 54, pp. 1-11
Number of pages: 23 Posted: 22 Aug 2017
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 137 (461,778)

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Top management’s brand-oriented leadership; Employee brand knowledge; Employee-brand fit; Psychological contract; Brand commitment

2.

Here, There, & Everywhere: Development and Validation of a Cross-culturally Representative Measure of Subjective Career Success

Journal of Vocational Behavior, Volume 130, October 2021, Bocconi University Management Research Paper
Number of pages: 62 Posted: 23 May 2022
Northern Illinois University, University of Ljubljana - Faculty of Economics, KU Leuven, BI Norwegian Business School, Independent, Georgetown University, University of Bamberg, Athens University of Economics and Business, University of Houston, SDA BocconiBocconi University - Department of Management and Technology, Istanbul University, University of São Paulo (USP), ESSEC Business School, Paris, Hansung University, University of Bath, University of Toulouse - Toulouse Business School, IMC University of Applied Sciences Krems, Donghua University, University of Padua, Lucerne University of Applied Sciences and Arts, Boston University School of Management, McKinsey & Company, National University of Malaysia (UKM), VU University Amsterdam, Kookmin University, University of Bamberg, VU University Amsterdam, Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM) - Campus de Monterrey, Schwyz University of Teacher Education, WU Vienna (Vienna University of Economics and Business), University of Belgrade, Indian Institute of Management (IIM), Indore, Waseda University, University of Belgrade, University of Salzburg, International Islamic University, Islamabad, Institute of Management Technology, Ghaziabad, University of Hamburg, University of Hamburg, University of Victoria, University of Vaasa, University of the Philippines, University of San Andres (UMSA), Waseda University, KU Leuven and York University
Downloads 125 (490,952)
Citation 2

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3.

Konceptualni model vpliva notranjega brandinga na ustvarjanje presežne vrednosti za porabnike (A Conceptual Model of Internal Branding's Impact on Superior Customer Value Creation)

Economic and Business Review, 2013, 15(2), 97-118
Number of pages: 22 Posted: 15 Jan 2014
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 77 (681,204)

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notranji branding, blagovna znamka, čustvena navezanost zaposlenih, uresničitev blagovne znamke, presežna vrednost za porabnike, internal branding, brand, employee emotional attachment, brand performance, superior customer value

4.

Uresničevanje notranjega brandinga: razvoj konceptualnega modela (Internal Branding Implementation: Developing A Conceptual Model)

Management, 2012, 7 (4), 309-329
Number of pages: 21 Posted: 15 Jan 2014
University of Ljubljana - Faculty of Economics, University of Ljubljana - Faculty of Economics and University of Ljubljana - Faculty of Economics
Downloads 50 (852,611)

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notranji branding, blagovna znamka, ravnanje z ljudmi pri delu, notranje trženje, internal branding, brand, human resource management, internal marketing