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Yang Jiang

Nanjing University - School of Business

Nanjing, Jiangsu 210093

China

  • Nanjing University - School of Business

SCHOLARLY PAPERS

7

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Top 44,494

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2,858

TOTAL CITATIONS
Rank 24,425

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Top 24,425

in Total Papers Citations

43

Scholarly Papers (7)

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1.

What’s in a “Username”? The Effect of Perceived Anonymity on Herding in Crowdfunding

Information Systems Research, 33(1), pp. 1-17, 2022
Number of pages: 40 Posted: 06 Aug 2019 Last Revised: 23 Mar 2022
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 918 (64,760)

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crowdfunding; herding; observational learning; anonymity; privacy; source credibility

2.

When Online Lending Meets Real Estate: Examining Investment Decisions in Lending-Based Real Estate Crowdfunding

Information Systems Research, 31(3), pp. 715-730, 2020
Number of pages: 36 Posted: 19 Jul 2019 Last Revised: 28 Sep 2020
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 540 (130,611)
Citation 17

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crowdfunding, P2P lending, real estate, collateral, housing prices, stock market

3.

Investor Platform Choice: Herding, Platform Attributes, and Regulations

Journal of Management Information Systems, 35(1) pp. 86-116, 2018
Number of pages: 34 Posted: 06 Oct 2016 Last Revised: 12 Nov 2021
Yang Jiang, Yi-Chun (Chad) Ho, Xiangbin Yan and Yong Tan
Nanjing University - School of Business, George Washington University - School of Business, Harbin Institute of Technology - School of Management and University of Washington - Michael G. Foster School of Business
Downloads 512 (139,889)
Citation 24

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fintech, peer-to-peer lending, crowdfunding, herding, multilevel model, regulations

4.

Quantifying the Value of Heterogeneous Preference: An Empirical Matching Model of Peer-to-Peer Lending

Number of pages: 1 Posted: 07 May 2019 Last Revised: 18 Feb 2025
Yang Jiang, Jinyang Zheng and Yong Tan
Nanjing University - School of Business, University of Rochester and University of Washington - Michael G. Foster School of Business
Downloads 300 (253,981)

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peer-to-peer lending, two-sided matching, preference heterogeneity, information disclosure, credit score, maximum score estimation

5.

Social Learning and Temporal Dynamics in Reward-Based Crowdfunding Success

Number of pages: 50 Posted: 09 Aug 2022 Last Revised: 13 Jul 2025
Yu (Rain) Kan, Mingrui Zhang, Yifan Yu, Yang Jiang and Yong Tan
Indiana University - Kelley School of Business, University of Denver - Daniels College of Business, HKU Business School, The University of Hong Kong, Nanjing University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 295 (260,469)
Citation 1

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social learning, exploration-exploitation tradeoff, crowdfunding, atypicality, platform design

6.

Tapping into User Effort? Improving Referral Outcomes in Crowdfunding Markets

Production and Operations Management, forthcoming
Number of pages: 44 Posted: 14 Nov 2021 Last Revised: 06 Jun 2025
Yang Jiang, Yong Tan and Xi Chen
Nanjing University - School of Business, University of Washington - Michael G. Foster School of Business and Nanjing University - School of Business
Downloads 212 (362,957)
Citation 1

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crowdfunding, referral program, design features, user effort, pledge matching

7.

The Impact of Just-Below Pricing in Digital Fundraising: An Empirical Investigation

Number of pages: 32 Posted: 05 Jun 2025 Last Revised: 06 Jun 2025
Yang Jiang and Yong Tan
Nanjing University - School of Business and University of Washington - Michael G. Foster School of Business
Downloads 81 (830,555)

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pricing strategy, price ending, reward design, crowdfunding, digital fundraising