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Zihao Zhou

University College London - UCL School of Management

Assistant Professor

One Canada Square

London, E14 5AA

United Kingdom

http://https://harrysw1729.github.io/

SCHOLARLY PAPERS

3

DOWNLOADS

252

TOTAL CITATIONS

0

Scholarly Papers (3)

Price Promotions and Online Product Evaluations

Number of pages: 29 Posted: 11 Aug 2025
University College London - School of Management, University College London - School of Management, London Business School and University College London - UCL School of Management
Downloads 98 (737,592)

Abstract:

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price promotion, product evaluation, mobile app

2.

Managing Consumer Attention to Diverse Information Sources in Product Diffusion

Number of pages: 58 Posted: 30 Jul 2025 Last Revised: 24 Mar 2026
Z. Eddie Ning and Zihao Zhou
University of British Columbia (UBC) - Sauder School of Business and University College London - UCL School of Management
Downloads 99 (720,278)

Abstract:

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observational learning, allocation of attention, consumer search, dynamic pricing, herding, information bias, product diffusion

3.

Referral Program Design: Thresholds and Cold Starts

Number of pages: 68 Posted: 01 Apr 2026
Zihao Zhou
University College London - UCL School of Management
Downloads 55 (1,183,237)

Abstract:

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Referral Programs, Word of Mouth, Bayesian Persuasion, Nonlinear Incentives, Coldstart Problem