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Xue Yang

Nanjing University

Associate Professor

22 Hankou Road

Nanjing, Jiangsu 210093 210093

China

http://nubs.nju.edu.cn/yx/list.htm

  • Nanjing University

SCHOLARLY PAPERS

4

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Scholarly Papers (4)

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1.

The Impact of Augmented Reality in Consumer Purchases: A Dual Perspective on Reducing Uncertainty and Introducing Bias

Posted: 15 Aug 2024 Last Revised: 18 Jan 2026
Shuang Gao, Xueyan Yin, Xue Yang and Pei-Yu Chen
Arizona State University (ASU), W.P. Carey School of Business, Department of Information Systems, Students, City University of Hong Kong (CityU) - Department of Information Systems, Nanjing University and Arizona State University (ASU) - Department of Information Systems

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augmented reality, contextual experience, product returns, online retailing, uncertainty, biased decision making

2.

Security Policy Opt-In Decisions in Bring-Your-Own-Device (Byod) – a Persuasion and Cognitive Elaboration Perspective

Journal of Organizational Computing and Electronic Commerce, 29(4), 1-20. https://doi.org/10.1080/10919392.2019.1639913, The University of Auckland Business School Research Paper Series
Posted: 29 Nov 2021
Xue Yang, Xinwei Wang, Wei Thoo Yue, Choon Ling Sia and Xin (Robert) Luo
Nanjing University, University of Auckland Business School, City University of Hong Kong (CityU), City University of Hong Kong and University of New Mexico - Robert O. Anderson Schools of Management

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Bring-Your-Own-Device (BYOD), information security policies, security training, cognitive elaboration, opt-in

3.

Platform Loophole Exploitation, Recovery Measures, and User Engagement: A Quasi-Natural Experiment in Online Gaming

Posted: 16 Sep 2020 Last Revised: 28 May 2026
Jianqing Chen, Shu He and Xue Yang
The University of Texas at Dallas, Jindal School of Management, University of Florida - Warrington College of Business Administration and Nanjing University

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online gaming, platform governance, user engagement

4.

Functionality and Time Restrictions in Software Trial Version

Posted: 03 Nov 2017 Last Revised: 05 Nov 2017
Xue Yang, Hock-Hai Teo and Choon Ling Sia
Nanjing University, National University of Singapore (NUS) and City University of Hong Kong

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software trial version, functionality restriction, time restriction, field quasi-experiment