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Zikun Ye

University of Washington - Michael G. Foster School of Business

Seattle, WA 98195

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 24,204

SSRN RANKINGS

Top 24,204

in Total Papers Downloads

5,225

TOTAL CITATIONS

19

Scholarly Papers (9)

1.

Deep-Learning-Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence

Number of pages: 74 Posted: 14 Mar 2023 Last Revised: 06 Dec 2024
University of Washington - Michael G. Foster School of Business, Washington University in St. Louis, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business and The Chinese University of Hong Kong
Downloads 1,892 (22,542)
Citation 3

Abstract:

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Deep Learning, Double Machine Learning, Causal Inference, Field Experiments, Experimentation on Online Platforms

2.

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Number of pages: 71 Posted: 19 Nov 2020 Last Revised: 10 Dec 2021
University of Washington - Michael G. Foster School of Business, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, The Chinese University of Hong Kong, Georgia Institute of Technology - H. Milton Stewart School of Industrial and Systems Engineering and affiliation not provided to SSRN
Downloads 1,668 (27,367)
Citation 1

Abstract:

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Cold Start Problem, Online Advertising, Contextual Bandit, Two-Sided Field Experiment

3.

LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments

Number of pages: 57 Posted: 05 Jun 2024 Last Revised: 26 Nov 2024
University of Washington - Michael G. Foster School of Business, University of Washington and University of Toronto
Downloads 507 (140,597)
Citation 13

Abstract:

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LLMs, Content Experiments, Bandits, News, Digital marketing

4.

Joint Assortment Optimization and Discrete Marketing Mix Allocation

Number of pages: 62 Posted: 28 Oct 2024 Last Revised: 11 Apr 2026
Shuai Li, Zikun Ye, Xin Chen and Weijun Xie
Georgia Institute of Technology, University of Washington - Michael G. Foster School of Business, Georgia Institute of Technology - H. Milton Stewart School of Industrial and Systems Engineering and Georgia Institute of Technology
Downloads 416 (181,553)

Abstract:

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Assortment Optimization, Marketing Mix Allocation, Approximation Algorithm

5.

Efficient Algorithms for A Class of Stochastic Hidden Convex Optimization and Its Applications in Network Revenue Management

Number of pages: 68 Posted: 06 May 2022 Last Revised: 13 Jul 2024
Xin Chen, Niao He, Yifan Hu and Zikun Ye
Georgia Institute of Technology - H. Milton Stewart School of Industrial and Systems Engineering, ETH Zürich, University of Illinois at Urbana-Champaign and University of Washington - Michael G. Foster School of Business
Downloads 278 (275,238)
Citation 2

Abstract:

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stochastic nonconvex optimization, hidden convexity, gradient methods, passenger network revenue management, air-cargo network revenue management

6.

Efficient Inference Using Large Language Models with Limited Human Data: Fine-Tuning then Rectification

Number of pages: 44 Posted: 21 Nov 2025 Last Revised: 27 Dec 2025
Lei Wang, Zikun Ye and Jinglong Zhao
University of Washington - Michael G. Foster School of Business, University of Washington - Michael G. Foster School of Business and Boston University - Questrom School of Business
Downloads 250 (306,221)

Abstract:

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Large Language Models, Fine-Tuning, Prediction-Powered Inference

7.

Fair Document Valuation in LLM Summaries via Shapley Values

Number of pages: 65 Posted: 19 May 2025 Last Revised: 08 Jul 2026
Zikun Ye and Hema Yoganarasimhan
University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 163 (482,968)

Abstract:

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LLMs, Shapley Value, Digital Marketing, Search System, Retrieval Augmented Generation, Revenue Management

8.

Allocating Human Oversight in AI-Enabled Analytics

Number of pages: 45 Posted: 24 Apr 2026 Last Revised: 08 Jun 2026
Zikun Ye, Jiameng Lyu and Rui Tao
University of Washington - Michael G. Foster School of Business, Fudan University - Department of Management Science and Peking University
Downloads 35 (1,424,331)

Abstract:

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Generative AI, Human-in-the-Loop AI Operations, Marketing Analytics, Operations--Marketing Interface, Adaptive Human Validation, Prediction-Powered Inference

9.

Rectification Difficulty and Optimal Sample Allocation in LLM-Augmented Surveys

Number of pages: 57 Posted: 29 Apr 2026 Last Revised: 09 Jul 2026
Zikun Ye and Hema Yoganarasimhan
University of Washington - Michael G. Foster School of Business and University of Washington
Downloads 16 (1,526,714)

Abstract:

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Market Research, Survey Design, Large Language Models, Prediction-Powered Inference