Zhiwei Xu

affiliation not provided to SSRN

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Scholarly Papers (2)

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1.

Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments

Number of pages: 71 Posted: 19 Nov 2020 Last Revised: 10 Dec 2021
Zikun Ye, Dennis Zhang, Heng Zhang, Renyu (Philip) Zhang, Xin Chen and Zhiwei Xu
University of Illinois at Urbana-Champaign, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, The Chinese University of Hong Kong, University of Illinois at Urbana-Champaign and affiliation not provided to SSRN
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Cold Start Problem, Online Advertising, Contextual Bandit, Two-Sided Field Experiment

2.

The Impact of Social Nudges on User-Generated Content for Social Network Platforms

Number of pages: 76 Posted: 05 Jun 2020 Last Revised: 12 May 2022
Zhiyu Zeng, Hengchen Dai, Dennis Zhang, Heng Zhang, Renyu (Philip) Zhang, Zhiwei Xu and Zuo-Jun Max Shen
Tsinghua University - Department of Industrial Engineering, University of California, Los Angeles (UCLA) - Anderson School of Management, Washington University in St. Louis - John M. Olin Business School, Supply Chain Management Department - W.P.Carey School of Business, The Chinese University of Hong Kong, affiliation not provided to SSRN and University of California, Berkeley - Department of Industrial Engineering & Operations Research (IEOR)
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Content Production, Platform Operations, Social Network, Field Experiment, Information-Based Intervention