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Swee Hoon Ang

National University of Singapore (NUS) - Department of Marketing

Associate Professor

Kent Ridge Crescent

Singapore 119260

Singapore

  • National University of Singapore (NUS) - Department of Marketing

SCHOLARLY PAPERS

6

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2,090

TOTAL CITATIONS

8

Scholarly Papers (6)

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1.

Ad Creativity: A Conceptual Perspective

Number of pages: 28 Posted: 13 Jan 2003
Swee Hoon Ang, Siew Meng Leong and Yih Hwai Lee
National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS) - NUS Business School and National University of Singapore (NUS) - Department of Marketing
Downloads 508 (137,904)

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2.

Cash-Back Rewards: Effects on Spending and Debt Accumulation

Number of pages: 65 Posted: 08 Oct 2024
Sumit Agarwal, Swee Hoon Ang, Yonglin Wang and Jian Zhang
National University of Singapore, National University of Singapore (NUS) - Department of Marketing, Lingnan University and The University of Hong Kong - Faculty of Business and Economics
Downloads 483 (146,607)

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consumption, spending, credit card, behavioral bias, rewards, debt repayment

3.

Cash-back Rewards, Spending, and Debt Accumulation

Number of pages: 65 Posted: 24 Jul 2023 Last Revised: 18 May 2024
Sumit Agarwal, Swee Hoon Ang, Yonglin Wang and Jian Zhang
National University of Singapore, National University of Singapore (NUS) - Department of Marketing, Lingnan University and The University of Hong Kong - Faculty of Business and Economics
Downloads 372 (198,899)

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consumption, spending, credit card, behavioral bias, rewards, debt repayment

4.

A Typology of Animosity and its Cross-National Validation

Number of pages: 30 Posted: 24 Nov 2003
Swee Hoon Ang, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan and Soo Jiuan Tan
National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS), National University of Singapore (NUS) - Department of Marketing, National University of Singapore (NUS) - NUS Business School, National University of Singapore (NUS) - Department of Marketing and National University of Singapore (NUS) - Department of Marketing
Downloads 302 (250,461)
Citation 2

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5.

Mortgage Brokers and the Effectiveness of Regulatory Oversights

Management Science, forthcoming
Number of pages: 58 Posted: 29 Apr 2019 Last Revised: 27 Apr 2020
Sumit Agarwal, Swee Hoon Ang, Yongheng Deng and Yonglin Wang
National University of Singapore, National University of Singapore (NUS) - Department of Marketing, Wisconsin School of Business, University of Wisconsin-Madison and Lingnan University
Downloads 255 (301,349)
Citation 6

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mortgage brokers, occupational licensing regulations, reported and unreported information, loan performance

6.

The Financial Crisis - Global Impact and Lessons

Number of pages: 34 Posted: 17 Jun 2022
Sumit Agarwal, Swee Hoon Ang and Sandeep Varshneya
National University of Singapore, National University of Singapore (NUS) - Department of Marketing and Independent
Downloads 170 (442,467)

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Review, financial crisis, COVID-19, crisis impact, policies, prediction