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Alexander Park

Indiana University - Kelley School of Business

Indiana University - Kelley School of Business

  • Indiana University - Kelley School of Business

SCHOLARLY PAPERS

3

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697

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

The Struggle is Real: Motivating Goal Pursuit by Normalizing Difficulty

Number of pages: 63 Posted: 21 Jun 2022 Last Revised: 29 Apr 2024
Alexander Park, Rachel Gershon and Marissa Sharif
Indiana University - Kelley School of Business, University of California, Berkeley and University of Pennsylvania - The Wharton School
Downloads 310 (250,461)

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goal pursuit, failure, motivation, norms, goal re-engagement

2.

The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment

Number of pages: 60 Posted: 14 Sep 2023
Alexander Park, Yanyi Leng, Fausto Gonzalez, Jared Watson, Francesca Valsesia and Cynthia Cryder
Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School, Washington University in Saint Louis, John M. Olin Business School, New York University (NYU) - Department of Marketing, University of Washington - Michael G. Foster School of Business and Washington University in St. Louis - John M. Olin Business School
Downloads 228 (339,185)

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prosocial behavior, corporate social responsibility, charitable credit, temporal framing, periodic pricing

3.

Fighting Fiscal Awkwardness: How Relationship Strength Changes Consumers’ Approach to Resolving Peer Debt

Number of pages: 74 Posted: 08 Apr 2022
Alexander Park, Cynthia Cryder and Rachel Gershon
Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School and University of California, Berkeley
Downloads 159 (474,889)

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financial decision-making, personal finance, debt, relationships, digital apps