Author Page for Francesca Valsesia

Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming

Number of pages: 53 Posted: 10 Nov 2021 Last Revised: 06 May 2022

Francesca Valsesia and Kristin Diehl

University of Washington - Michael G. Foster School of Business and University of Southern California - Marshall School of Business

Downloads 860 (71,898)

Citation 6

Abstract:

2.

The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success

Number of pages: 40 Posted: 25 Mar 2017

Joseph Nunes, Andrea Ordanini and Francesca Valsesia

University of Southern California - Marshall School of Business, Bocconi University and University of Washington - Michael G. Foster School of Business

Downloads 744 (86,352)

Citation 1

Abstract:

3.

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

Number of pages: 59 Posted: 07 Aug 2020 Last Revised: 08 Sep 2023

Davide Proserpio, Isamar Troncoso and Francesca Valsesia

Marshall School of Business - University of Southern California, Harvard Business School and University of Washington - Michael G. Foster School of Business

Downloads 718 (90,336)

Citation 13

Abstract:

4.

Based on a True Story: Making People Believe the Unbelievable

Journal of Experimental Social Psychology, Forthcoming

Number of pages: 22 Posted: 07 Mar 2017 Last Revised: 24 Mar 2017

Francesca Valsesia, Kristin Diehl and Joseph Nunes

University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and University of Southern California - Marshall School of Business

Downloads 430 (172,233)

Abstract:

5.

The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment

Number of pages: 60 Posted: 14 Sep 2023

Alexander Park, Yanyi Leng, Fausto Gonzalez, Jared Watson, Francesca Valsesia and Cynthia Cryder

Indiana University - Kelley School of Business, Washington University in St. Louis - John M. Olin Business School, Washington University in Saint Louis, John M. Olin Business School, New York University (NYU) - Department of Marketing, University of Washington - Michael G. Foster School of Business and Washington University in St. Louis - John M. Olin Business School

Downloads 229 (339,185)

Abstract:

6.

What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Number of pages: 18 Posted: 21 Oct 2016 Last Revised: 25 Mar 2017

Francesca Valsesia, Joseph Nunes and Andrea Ordanini

University of Washington - Michael G. Foster School of Business, University of Southern California - Marshall School of Business and Bocconi University - Department of Marketing

Downloads 169 (480,208)

Citation 1

Abstract:

7.

Race, Politics, and Digital Expression: Exploring Identity Signals through Emoji Use

Number of pages: 45 Posted: 28 May 2025 Last Revised: 31 Mar 2026

Francesca Valsesia, Verena Schoenmueller, Davide Proserpio and Jennifer D'Angelo

University of Washington - Michael G. Foster School of Business, ESADE Business School, Marshall School of Business - University of Southern California and Texas Christian University

Downloads 134 (565,439)

Francesca Valsesia

University of Washington - Michael G. Foster School of Business

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3,284

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Scholarly Papers (7)

Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users

Abstract:

The Power of Repetition - Repetitive Lyrics in a Song Increase Processing Fluency and Drives Market Success

Abstract:

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

Abstract:

Based on a True Story: Making People Believe the Unbelievable

Abstract:

The Advantage of Periodic Donations in Corporate Social Responsibility: Consumers View Consistency as a Diagnostic Cue of Donor Commitment

Abstract:

What Wins Awards is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Abstract:

Race, Politics, and Digital Expression: Exploring Identity Signals through Emoji Use

Abstract: