James Brand

Microsoft

Redomond, WA 98052

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Using GPT for Market Research

Harvard Business School Marketing Unit Working Paper No. 23-062
Number of pages: 35 Posted: 30 Mar 2023 Last Revised: 08 Jul 2023
James Brand, Ayelet Israeli and Donald Ngwe
Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation
Downloads 9,470 (1,154)
Citation 17

Abstract:

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Large language models (LLMs), Generative Pre-trained Transformer (GPT), Market research, Consumer preferences, AI, Conjoint

2.

Differences in Differentiation: Rising Variety and Markups in Retail Food Stores

Number of pages: 72 Posted: 02 Dec 2020 Last Revised: 11 Jun 2021
James Brand
Microsoft
Downloads 545 (95,993)

Abstract:

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Differentiation, retail demand, markups, niche goods