James Brand

Microsoft

Redomond, WA 98052

SCHOLARLY PAPERS

5

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in Total Papers Downloads

14,061

TOTAL CITATIONS

25

Scholarly Papers (5)

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1.

Using LLMs for Market Research

Harvard Business School Marketing Unit Working Paper No. 23-062
Number of pages: 46 Posted: 30 Mar 2023 Last Revised: 29 Jul 2024
James Brand, Ayelet Israeli and Donald Ngwe
Microsoft, Harvard Business School - Marketing Unit and Microsoft Corporation
Downloads 12,841 (771)
Citation 25

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Large language models (LLMs), Generative Pre-trained Transformer (GPT), Market research, Consumer preferences, AI, Conjoint

2.

Differences in Differentiation: Rising Variety and Markups in Retail Food Stores

Number of pages: 72 Posted: 02 Dec 2020 Last Revised: 11 Jun 2021
James Brand
Microsoft
Downloads 722 (75,262)

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Differentiation, retail demand, markups, niche goods

3.

Opportunities and risks of LLMs in survey research

Number of pages: 14 Posted: 21 Nov 2024
David M. Rothschild, James Brand, Hope Schroeder and Jenny Wang
Microsoft Research, Microsoft, Massachusetts Institute of Technology (MIT) and Harvard Business School
Downloads 379 (165,577)

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LLM, Survey

4.

A Quasi-Bayes Approach to Nonparametric Demand Estimation with Economic Constraints

Number of pages: 47 Posted: 17 Jan 2025
James Brand and Adam N. Smith
Microsoft and University College London - UCL School of Management
Downloads 109 (527,739)

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differentiated products, price elasticities, shape constraints, Bernstein polynomials, nonparametric instrumental variables, Sequential Monte Carlo, counterfactual analysis

5.

Firm Productivity and Learning in the Digital Economy: Evidence from Cloud Computing

NBER Working Paper No. w32938
Number of pages: 116 Posted: 17 Sep 2024 Last Revised: 19 Sep 2024
James Brand, Mert Demirer, Connor Finucane and Avner Kreps
Microsoft, Massachusetts Institute of Technology (MIT), Microsoft Corporation and Northwestern University
Downloads 10 (1,229,992)
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