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Roger Marshall

Auckland University of Technology

AUT City Campus

Private Bag 92006

Auckland, 1142

New Zealand

  • Auckland University of Technology

SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

Triggering Trust: Emotions in Co-Creative Sales Interactions

Australia and New Zealand Marketing Academy Conference
Posted: 30 Jun 2026
Marco Lucchini, Roger Marshall and Drew Franklin
Trento University, Auckland University of Technology and University of Auckland Business School

Abstract:

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Co-creation, emotions, trust

2.

Adding co-creation as an antecedent condition leading to trust in business-to-business relationships

Industrial Marketing Management, 77, 170-181. DOI: 10.1016/j.indmarman.2018.10.002.
Posted: 01 Mar 2024
Drew Franklin and Roger Marshall
University of Auckland Business School and Auckland University of Technology

Abstract:

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Trust, Co-creation, Integrity, Business-to-Business, Relationship, Marketing, Business experience

3.

Covid-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Journal of Travel Research, https://doi.org/10.1177/00472875211008252
Posted: 18 Nov 2021
Jungkeun Kim, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence and Roger Marshall
Auckland University of Technology, Peking University - HSBC School of Business, University of Auckland Business School, The Hong Kong Polytechnic University, ESCP Business School, Florida International University, Dongguk University, Dongguk University,, Cardiff University,, University of Auckland Business School, Bond University and Auckland University of Technology

Abstract:

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COVID-19, extremeness aversion, compromise effect, safety seeking, leisure versus business travel