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Jooyoung Park

Peking University - HSBC School of Business

University Town

Shenzhen, 518055

China

  • Peking University - HSBC School of Business

SCHOLARLY PAPERS

13

DOWNLOADS

1,311

TOTAL CITATIONS

6

Scholarly Papers (13)

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1.

Beauty, Gender, and Online Charitable Giving

Number of pages: 57 Posted: 24 Jun 2019 Last Revised: 20 Nov 2019
Jooyoung Park, Keongtae Kim and Ying-Yi Hong
Peking University - HSBC School of Business, The Chinese University of Hong Kong (CUHK) and Nanyang Business School, Nanyang Technological University
Downloads 536 (129,080)
Citation 1

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attractiveness, beauty, charitable giving, crowdfunding, gender

2.

Reward versus Altruistic Motivations in Reward-Based Crowdfunding

International Journal of Electronic Commerce, Forthcoming
Number of pages: 48 Posted: 12 May 2017 Last Revised: 24 Dec 2019
Sunghan Ryu, Jooyoung Park, Keongtae Kim and Young-Gul Kim
USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University, Peking University - HSBC School of Business, The Chinese University of Hong Kong (CUHK) and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 354 (213,671)
Citation 3

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altruistic motivation; crowdfunding; funding amount; funding timing; gender; reward motivation

3.

Balancing Expertise in Equity Crowdfunding: How Investor Composition Affects Startup Performance

Number of pages: 56 Posted: 20 Sep 2023 Last Revised: 15 May 2026
nohyoon seong, Youngchan Hwang, Jooyoung Park and Keongtae Kim
College of Business, Korea Advanced Institute of Science and Technology (KAIST), College of Business, Korea Advanced Institute of Science and Technology (KAIST), Peking University - HSBC School of Business and The Chinese University of Hong Kong (CUHK)
Downloads 274 (281,617)
Citation 2

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equity crowdfunding, experts, the crowd, startup performance, investor composition

4.

Gen(X)AI: Boosting Explainable Artificial Intelligence for All

Number of pages: 70 Posted: 13 Apr 2026
Francis Joseph Costello, Jooyoung Park, Keongtae Kim and Jason Bennett Thatcher
Nova School of Business and Economics, Peking University - HSBC School of Business, The Chinese University of Hong Kong (CUHK) and University of Colorado Denver
Downloads 60 (1,121,190)

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Explainable Artificial Intelligence (XAI), Generative AI, Cognitive Fit Theory, Human-AI Interaction, Algorithmic Decision-Making, Conversational Interfaces, Algorithmic Transparency, Decision Support Systems

5.

Moderation or Radicalization? How Audience Engagements Steer Ideological Drift on Decentralized Social Media

Number of pages: 28 Posted: 22 Oct 2025
Min Gyeong Kim and Jooyoung Park
and Peking University - HSBC School of Business
Downloads 60 (1,010,164)

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Audience Engagement, Decentralized Social Media, Ideological Moderation, Engagement Types, Political Polarization

6.

Crowdfunding Adoption: Influences of Online Social Connections and Exceptional Success

Number of pages: 29 Posted: 14 Aug 2025
Keongtae Kim, Jooyoung Park, Sunil Mithas and Xinyu Li
The Chinese University of Hong Kong (CUHK), Peking University - HSBC School of Business, University of South Florida and The Chinese University of Hong Kong (CUHK) - CUHK Business School
Downloads 27 (1,385,945)

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blockbuster, Crowdfunding, innovation diffusion, Platform, social connectedness index

7.

The Impact of the Threat of Covid-19 on Visiting Intentions as Influenced by Different Destination Logos

European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308, The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee and Marilyn Giroux
Auckland University of Technology, Peking University - HSBC School of Business, The Hong Kong Polytechnic University, ESCP Business School, University of Auckland Business School, Auckland University of Technology (AUT), Dongguk University, and University of Auckland Business School

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Brand management, Logo design, Brand, Socioeconomic status, Marketing communication, Brand logo, Destination choice, Perceived safety, Coronavirus, COVID-19, Perceived threat

8.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez and Jungkeun Kim
University of Auckland Business School, Peking University - HSBC School of Business, University of Auckland Business School, Dongguk University, Dongguk University,, The Hong Kong Polytechnic University, Cardiff University,, ESCP Business School and Auckland University of Technology

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COVID-19, threat, nudging, socioeconomic status, stockpiling

9.

Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications

Tourism Analysis, 28(4), 511-525. DOI: 10.3727/108354222X16534530194831 , The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Seongseop (Sam) Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae-Eun Kim and Frank Badu-Baiden
Auckland University of Technology, The Hong Kong Polytechnic University, University of Auckland Business School, Peking University - HSBC School of Business, Auckland University of Technology (AUT), University of Auckland Business School and University of Central Florida

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Cleanness, Communication, Covid-19; Risk, Sharing Economy

10.

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

Journal of Travel Research, 61(5), 1187-1200. DOI: 10.1177/00472875211024738., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Peking University - HSBC School of Business and Dongguk University,

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11.

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Journal of Travel Research, 61(3), 674-695. DOI: 10.1177/0047287520988903., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Marilyn Giroux, Drew Franklin, Jungkeun Kim, Jooyoung Park and Kyuseop Kwak
University of Auckland Business School, University of Auckland Business School, Auckland University of Technology, Peking University - HSBC School of Business and University of Technology Sydney (UTS)

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price strategy, price difference, price dispersion, dynamic pricing, childhood socioeconomic status

12.

Covid-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Journal of Travel Research, https://doi.org/10.1177/00472875211008252, The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence and Roger Marshall
Auckland University of Technology, Peking University - HSBC School of Business, University of Auckland Business School, The Hong Kong Polytechnic University, ESCP Business School, Florida International University, Dongguk University, Dongguk University,, Cardiff University,, University of Auckland Business School, Bond University and Auckland University of Technology

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COVID-19, extremeness aversion, compromise effect, safety seeking, leisure versus business travel

13.

The Impact of the Covid-19 Threat on the Preference for High Versus Low Quality/Price Options

Journal of Hospitality Marketing & Management, 30:6, 699-716, DOI: 10.1080/19368623.2021.1884163 , The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jaeseok Lee, Jihoon Jhang, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Oklahoma State University, Peking University - HSBC School of Business and Dongguk University,

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COVID-19, pandemic, price, quality, preference, safety-seeking