Jooyoung Park

Peking University - HSBC School of Business

University Town

Shenzhen, 518055

China

  • Peking University - HSBC School of Business

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

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1.

Beauty, Gender, and Online Charitable Giving

Number of pages: 57 Posted: 24 Jun 2019 Last Revised: 20 Nov 2019
Jooyoung Park, Keongtae Kim and Ying-Yi Hong
Peking University - HSBC School of Business, The Chinese University of Hong Kong and Nanyang Business School, Nanyang Technological University
Downloads 525 (104,445)
Citation 1

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attractiveness, beauty, charitable giving, crowdfunding, gender

2.

Reward versus Altruistic Motivations in Reward-Based Crowdfunding

International Journal of Electronic Commerce, Forthcoming
Number of pages: 48 Posted: 12 May 2017 Last Revised: 24 Dec 2019
Sunghan Ryu, Jooyoung Park, Keongtae Kim and Young-Gul Kim
USC-SJTU Institute of Cultural and Creative Industry, Shanghai Jiao Tong University, Peking University - HSBC School of Business, The Chinese University of Hong Kong and Korea Advanced Institute of Science and Technology (KAIST)
Downloads 267 (221,938)
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altruistic motivation; crowdfunding; funding amount; funding timing; gender; reward motivation

3.

Equity Crowdfunding and Startup Performance

Number of pages: 66 Posted: 20 Sep 2023 Last Revised: 28 Nov 2023
nohyoon seong, Youngchan Hwang, Jooyoung Park and Keongtae Kim
College of Business, Korea Advanced Institute of Science and Technology (KAIST), College of Business, Korea Advanced Institute of Science and Technology (KAIST), Peking University - HSBC School of Business and The Chinese University of Hong Kong
Downloads 116 (458,985)
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4.

Two-sided Impacts of Identity Disclosure in e-Customer Service Platform: Evidence from a Field Experiment

KAIST College of Business Working Paper Series
Number of pages: 30 Posted: 12 Sep 2023
Sunghun Chung, Jaehwuen Jung, Jooyoung Park, Chul Ho Lee and Yasin Ceran
George Washington University - School of Business, Temple University - Fox School of Business and Management, Peking University - HSBC School of Business, College of Business, Korea Advanced Institute of Science and Technology (KAIST) and San Jose State University - Lucas College of Business
Downloads 70 (631,887)

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identity disclosure, two-sidedness, platform design, service performance, complaint resolution

5.

The Impact of the Threat of Covid-19 on Visiting Intentions as Influenced by Different Destination Logos

European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308, The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee and Marilyn Giroux
Auckland University of Technology, Peking University - HSBC School of Business, The Hong Kong Polytechnic University, ESCP Business School, University of Auckland Business School, Auckland University of Technology (AUT), Dongguk University, and University of Auckland Business School

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Brand management, Logo design, Brand, Socioeconomic status, Marketing communication, Brand logo, Destination choice, Perceived safety, Coronavirus, COVID-19, Perceived threat

6.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez and Jungkeun Kim
University of Auckland Business School, Peking University - HSBC School of Business, University of Auckland Business School, Dongguk University, Dongguk University,, The Hong Kong Polytechnic University, Cardiff University,, ESCP Business School and Auckland University of Technology

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COVID-19, threat, nudging, socioeconomic status, stockpiling

7.

Impacts of Covid-19 on Preferences for Airbnb and Car-Sharing Services and Marketing Implications

Tourism Analysis, 28(4), 511-525. DOI: 10.3727/108354222X16534530194831 , The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Seongseop (Sam) Kim, Marilyn Giroux, Jooyoung Park, Sheau Fen Yap, Jae-Eun Kim and Frank Badu-Baiden
Auckland University of Technology, The Hong Kong Polytechnic University, University of Auckland Business School, Peking University - HSBC School of Business, Auckland University of Technology (AUT), University of Auckland Business School and University of Central Florida

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Cleanness, Communication, Covid-19; Risk, Sharing Economy

8.

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

Journal of Travel Research, 61(5), 1187-1200. DOI: 10.1177/00472875211024738., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Peking University - HSBC School of Business and Dongguk University,

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9.

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Journal of Travel Research, 61(3), 674-695. DOI: 10.1177/0047287520988903., The University of Auckland Business School Research Paper Series
Posted: 01 Mar 2024
Marilyn Giroux, Drew Franklin, Jungkeun Kim, Jooyoung Park and Kyuseop Kwak
University of Auckland Business School, University of Auckland Business School, Auckland University of Technology, Peking University - HSBC School of Business and University of Technology Sydney (UTS)

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price strategy, price difference, price dispersion, dynamic pricing, childhood socioeconomic status

10.

Covid-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Journal of Travel Research, https://doi.org/10.1177/00472875211008252, The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence and Roger Marshall
Auckland University of Technology, Peking University - HSBC School of Business, University of Auckland Business School, The Hong Kong Polytechnic University, ESCP Business School, Florida International University, Dongguk University, Dongguk University,, Cardiff University,, University of Auckland Business School, Bond University and Auckland University of Technology

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COVID-19, extremeness aversion, compromise effect, safety seeking, leisure versus business travel

11.

The Impact of the Covid-19 Threat on the Preference for High Versus Low Quality/Price Options

Journal of Hospitality Marketing & Management, 30:6, 699-716, DOI: 10.1080/19368623.2021.1884163 , The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jaeseok Lee, Jihoon Jhang, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Oklahoma State University, Peking University - HSBC School of Business and Dongguk University,

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COVID-19, pandemic, price, quality, preference, safety-seeking