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Hector Gonzalez-Jimenez

ESCP Business School

537 FINCHLEY ROAD

LONDON, NW37BG

United Kingdom

  • ESCP Business School

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

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1.

The Impact of the Threat of Covid-19 on Visiting Intentions as Influenced by Different Destination Logos

European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308
Posted: 19 Mar 2024
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee and Marilyn Giroux
Auckland University of Technology, Peking University - HSBC School of Business, The Hong Kong Polytechnic University, ESCP Business School, University of Auckland Business School, Auckland University of Technology (AUT), Dongguk University, and University of Auckland Business School

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Brand management, Logo design, Brand, Socioeconomic status, Marketing communication, Brand logo, Destination choice, Perceived safety, Coronavirus, COVID-19, Perceived threat

2.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670.
Posted: 19 Mar 2024
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez and Jungkeun Kim
University of Auckland Business School, Peking University - HSBC School of Business, University of Auckland Business School, Dongguk University, Dongguk University,, The Hong Kong Polytechnic University, Cardiff University,, ESCP Business School and Auckland University of Technology

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COVID-19, threat, nudging, socioeconomic status, stockpiling

3.

Covid-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Journal of Travel Research, https://doi.org/10.1177/00472875211008252
Posted: 18 Nov 2021
Jungkeun Kim, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence and Roger Marshall
Auckland University of Technology, Peking University - HSBC School of Business, University of Auckland Business School, The Hong Kong Polytechnic University, ESCP Business School, Florida International University, Dongguk University, Dongguk University,, Cardiff University,, University of Auckland Business School, Bond University and Auckland University of Technology

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COVID-19, extremeness aversion, compromise effect, safety seeking, leisure versus business travel