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Jacob C. Lee

Dongguk University,

30 Pildong-ro 1-gi

Jung-gu, Seoul

Korea, Republic of (South Korea)

  • Dongguk University,

SCHOLARLY PAPERS

9

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Scholarly Papers (9)

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1.

Impact of the Covid-19 Pandemic on Travelers' Preference for Crowded Versus Non-crowded Options

Tourism Management, 87, 104398. DOI: 10.1016/j.tourman.2021.104398., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024 Last Revised: 27 Mar 2024
In-Jo Park, Jungkeun Kim, Seongseop (Sam) Kim, Jacob C. Lee and Marilyn Giroux
Henan University, Auckland University of Technology, The Hong Kong Polytechnic University, Dongguk University, and University of Auckland Business School

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Crowding, COVID-19, Threat Risk, Sensation seeking, Need for uniqueness

2.

The Impact of the Threat of Covid-19 on Visiting Intentions as Influenced by Different Destination Logos

European Journal of Marketing, 56(3), 738-767. DOI: 10.1108/EJM-04-2020-0308, The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee and Marilyn Giroux
Auckland University of Technology, Peking University - HSBC School of Business, The Hong Kong Polytechnic University, ESCP Business School, University of Auckland Business School, Auckland University of Technology (AUT), Dongguk University, and University of Auckland Business School

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Brand management, Logo design, Brand, Socioeconomic status, Marketing communication, Brand logo, Destination choice, Perceived safety, Coronavirus, COVID-19, Perceived threat

3.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Australasian Marketing Journal, 31(1), 60-70. DOI: 10.1177/18393349211028670., The University of Auckland Business School Research Paper Series
Posted: 19 Mar 2024
Marilyn Giroux, Jooyoung Park, Jae-Eun Kim, Yung Kyun Choi, Jacob C. Lee, Seongseop (Sam) Kim, Seongsoo Jang, Hector Gonzalez-Jimenez and Jungkeun Kim
University of Auckland Business School, Peking University - HSBC School of Business, University of Auckland Business School, Dongguk University, Dongguk University,, The Hong Kong Polytechnic University, Cardiff University,, ESCP Business School and Auckland University of Technology

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COVID-19, threat, nudging, socioeconomic status, stockpiling

4.

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Psychology & Marketing, 38(7), 1140-1155. DOI: 10.1002/mar.21498, The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School and Dongguk University,

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AI adoption, AI technology, artificial intelligence, marketing, preciseness, recommendation, trust

5.

Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI.

Journal of Business Ethics, 178(4), 1027-1041. DOI: 10.1007/s10551-022-05056-7., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Marilyn Giroux, Jungkeun Kim, Jacob C. Lee and Jongwon Park
University of Auckland Business School, Auckland University of Technology, Dongguk University, and Korea University Business School

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6.

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

Journal of Travel Research, 61(5), 1187-1200. DOI: 10.1177/00472875211024738., The University of Auckland Business School Research Paper Series
Posted: 17 Mar 2024
Jungkeun Kim, Marilyn Giroux, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Peking University - HSBC School of Business and Dongguk University,

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7.

Photo Taking Paradox: Contrasting Effects of Photo Taking on Travel Satisfaction and Revisit Intention

The University of Auckland Business School Research Paper Series, Forthcoming, Journal of Travel Research, 60(4), 833-845. doi:10.1177/0047287520912334, 2020
Posted: 08 Dec 2021
Jacob C. Lee, Gina Cui, Jungkeun Kim, Yuri Seo and Hyunji Chon
Dongguk University,, Auckland University of Technology, Auckland University of Technology, University of Auckland Business School and Ulsan National Institute of Science and Technology

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photography, revisit intention, experiences, enjoyment, reengagement

8.

Covid-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making

Journal of Travel Research, https://doi.org/10.1177/00472875211008252, The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jooyoung Park, Jaeseok Lee, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jaehoon Lee, Yung Kyun Choi, Jacob C. Lee, Seongsoo Jang, Drew Franklin, Mark T. Spence and Roger Marshall
Auckland University of Technology, Peking University - HSBC School of Business, University of Auckland Business School, The Hong Kong Polytechnic University, ESCP Business School, Florida International University, Dongguk University, Dongguk University,, Cardiff University,, University of Auckland Business School, Bond University and Auckland University of Technology

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COVID-19, extremeness aversion, compromise effect, safety seeking, leisure versus business travel

9.

The Impact of the Covid-19 Threat on the Preference for High Versus Low Quality/Price Options

Journal of Hospitality Marketing & Management, 30:6, 699-716, DOI: 10.1080/19368623.2021.1884163 , The University of Auckland Business School Research Paper Series
Posted: 18 Nov 2021
Jungkeun Kim, Jaeseok Lee, Jihoon Jhang, Jooyoung Park and Jacob C. Lee
Auckland University of Technology, University of Auckland Business School, Oklahoma State University, Peking University - HSBC School of Business and Dongguk University,

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COVID-19, pandemic, price, quality, preference, safety-seeking