Stanley F. Slater

Colorado State University - College of Business, Department of Marketing

Professor

Fort Collins, CO 80523

United States

SCHOLARLY PAPERS

4

DOWNLOADS

366

SSRN CITATIONS

0

CROSSREF CITATIONS

6

Scholarly Papers (4)

1.

Development and Empirical Validation of Symmetric Component Measures of Multi-Dimensional Constructs: The Case of Customer and Competitor Orientation

Psychological Reports, Vol. 103, pp. 199-213, 2008
Number of pages: 25 Posted: 04 Mar 2008 Last Revised: 13 Aug 2009
Hans Eibe Sørensen and Stanley F. Slater
Copenhagen Business School and Colorado State University - College of Business, Department of Marketing
Downloads 241 (130,882)

Abstract:

Loading...

Content validity, unidimensionality, measurement, respecification, competitor orientation, customer orientation

2.

Proactive Customer Orientation and Its Role for Creating Customer Value in Global Markets

J. of the Acad. Mark. Sci. 39:216-233, June 2010
Number of pages: 18 Posted: 22 Jul 2012
Colorado State University, affiliation not provided to SSRN, affiliation not provided to SSRN and Colorado State University - College of Business, Department of Marketing
Downloads 122 (237,193)

Abstract:

Loading...

Proactive customer orientation, Market orientation, Customer value, Buyer-seller relationships

3.

Learning How to Be Innovative

Business Strategy Review, Vol. 19, Issue 4, pp. 46-51, Winter 2008
Number of pages: 6 Posted: 02 Dec 2008
Stanley F. Slater
Colorado State University - College of Business, Department of Marketing
Downloads 3 (648,366)
  • Add to Cart

Abstract:

Loading...

4.

Creating and Exploiting Market Knowledge Assets

Slater, Stanley F., Olson, Eric M. & Sørensen, Hans Eibe (2012). "Creating and Exploiting Market Knowledge Assets". Journal of Business Strategy , Vol. 33, No. 4, pp. 18-27.
Posted: 13 Aug 2012
Stanley F. Slater and Hans Eibe Sørensen
Colorado State University - College of Business, Department of Marketing and Copenhagen Business School

Abstract:

Loading...

Knowledge management, Customer intelligence generation, competitor intelligence generation, technological intelligence generation, intelligence dissemination, knowledge-based strategy, new product program performance