Social Identity and Preferences

30 Pages Posted: 10 Aug 2007 Last revised: 24 Sep 2009

See all articles by Daniel J. Benjamin

Daniel J. Benjamin

USC, Center for Economic and Social Research (CESR); National Bureau of Economic Research (NBER)

James J. Choi

Yale School of Management; National Bureau of Economic Research (NBER)

A. Strickland

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Date Written: August 2007

Abstract

Social identities prescribe behaviors for people. We identify the marginal behavioral effect of these norms on discount rates and risk aversion by measuring how laboratory subjects' choices change when an aspect of social identity is made salient. When we make ethnic identity salient to Asian-American subjects, they make more patient choices. When we make racial identity salient to black subjects, non-immigrant blacks (but not immigrant blacks) make more patient choices. Making gender identity salient has no effect on intertemporal or risk choices.

Suggested Citation

Benjamin, Daniel J. and Choi, James J. and Strickland, A., Social Identity and Preferences (August 2007). NBER Working Paper No. w13309. Available at SSRN: https://ssrn.com/abstract=1005911

Daniel J. Benjamin

USC, Center for Economic and Social Research (CESR) ( email )

635 Downey Way
Los Angeles, CA 90089-3332
United States

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

James J. Choi (Contact Author)

Yale School of Management ( email )

135 Prospect Street
P.O. Box 208200
New Haven, CT 06520-8200
United States

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

A. Strickland

affiliation not provided to SSRN

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