Procrastination of Enjoyable Experiences
Posted: 20 Oct 2009
Date Written: September 28, 2009
The tendency to procrastinate applies not only to aversive tasks but also to positive experiences with immediate benefits. We propose that models of time discounting can explain this behavior and test our predictions with field data and experiments. A multi-city study shows that individuals with unlimited time windows delay visiting desirable landmarks; procrastination is reduced once the window of opportunity is constrained. Similarly, recipients of gift certificates and gift cards with long deadlines procrastinate redeeming them more than those with short deadlines, resulting in overall lower redemption rates. These results run counter to participants’ predictions and typical models of impulsive behavior.
Keywords: Procrastination, positive experiences
Suggested Citation: Suggested Citation