Consumer Acceptance of Personal Information and Communication Technology Services

IEEE Transactions on Engineering Management, Vol. 58, No. 4, pp. 613-625, 2011

13 Pages Posted: 26 Dec 2011

See all articles by James Y.L. Thong

James Y.L. Thong

HKUST Business School

Viswanath Venkatesh

Virginia Polytechnic Institute and State University - Pamplin College of Business

Xin Xu

Hong Kong Polytechnic University

SeJoon Hong

Korea University

Kar Yan Tam

Hong Kong University of Science and Technology

Date Written: December 26, 2011

Abstract

In today’s information and communication technology (ICT)-enabled service economy, there is great interest in digital service management. While the extant technology acceptance research has mainly studied user acceptance of various ICTs, there is a dearth of research on consumer acceptance of personal ICT services. In this paper, we extend the unified theory of acceptance and use of technology to the context of ICT services by examining the moderating role of ICT service type. We tested the proposed model in a large-scale survey of 4777 consumers, including both potential and current consumers of mobile data services (MDS), of two different types of MDS: communication and infotainment services. The results strongly supported the model with service type moderating key relationships. The findings have theoretical and practical implications for digital service management in particular and service science in general.

Keywords: consumer acceptance, digital service management, mobile data services (MDS), personal information and communication technology (ICT) services, technology adoption, unified theory of acceptance and use of technology (UTAUT)

Suggested Citation

Thong, James Y.L. and Venkatesh, Viswanath and Xu, Xin and Hong, SeJoon and Tam, Kar Yan, Consumer Acceptance of Personal Information and Communication Technology Services (December 26, 2011). IEEE Transactions on Engineering Management, Vol. 58, No. 4, pp. 613-625, 2011, Available at SSRN: https://ssrn.com/abstract=1976929

James Y.L. Thong (Contact Author)

HKUST Business School ( email )

Clear Water Bay
Kowloon
Hong Kong

HOME PAGE: http://jthong.people.ust.hk/

Viswanath Venkatesh

Virginia Polytechnic Institute and State University - Pamplin College of Business ( email )

VA
United States

HOME PAGE: http://vvenkatesh.com

Xin Xu

Hong Kong Polytechnic University ( email )

Hong Kong
China

SeJoon Hong

Korea University ( email )

1 Anam-dong 5 ka
Seoul, 136-701
Korea, Republic of (South Korea)

Kar Yan Tam

Hong Kong University of Science and Technology ( email )

Clear Water Bay, Kowloon
Hong Kong

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