Design Orientation: A Grounded Theory Analysis of Design Thinking and Action

22 Pages Posted: 23 Aug 2012 Last revised: 1 Jul 2014

See all articles by Alladi Venkatesh

Alladi Venkatesh

affiliation not provided to SSRN

Theresa Digerfeldt-Månsson

affiliation not provided to SSRN

Frederic F. Brunel

Boston University

Steven Chen

affiliation not provided to SSRN

Date Written: July 12, 2012

Abstract

The notion of design thinking or "design as a state-of-mind," and its articulation through design orientation, implies that true innovation is a company-wide phenomenon and cannot be left to single individuals as a marginalized function within a company. Many innovative companies try to integrate technical performance with an aesthetic vision -- which is not to be confused with style -- as the driving force of the organization. Based on our findings and analysis, we put forward theoretical propositions that cover various aspects of design orientation.

Keywords: Design thinking, Swedish design, aesthetics of design, design orientation, innovative design

Suggested Citation

Venkatesh, Alladi and Digerfeldt-Månsson, Theresa and Brunel, Frederic F. and Chen, Steven, Design Orientation: A Grounded Theory Analysis of Design Thinking and Action (July 12, 2012). Boston U. School of Management Research Paper No. 2012-20. Available at SSRN: https://ssrn.com/abstract=2104017 or http://dx.doi.org/10.2139/ssrn.2104017

Alladi Venkatesh (Contact Author)

affiliation not provided to SSRN ( email )

Theresa Digerfeldt-Månsson

affiliation not provided to SSRN

Frederic F. Brunel

Boston University ( email )

595 Commonwealth Avenue
Boston, MA 02215
United States
617 353 4609 (Phone)
617 353 4098 (Fax)

HOME PAGE: http://smgnet.bu.edu/mgmt_new/profiles/BrunelFrederic.html

Steven Chen

affiliation not provided to SSRN

Register to save articles to
your library

Register

Paper statistics

Downloads
279
Abstract Views
1,227
rank
108,391
PlumX Metrics