Digital Marketing for Newbies: Exploring the Different Types and Strategies

8 Pages Posted: 7 Mar 2025

Date Written: February 20, 2025

Abstract

In this beginner-friendly guide to digital marketing, we break down the fundamental concepts and strategies that every newbie should know. Digital marketing encompasses a range of techniques used to connect with customers online, including social media marketing, search engine optimization (SEO), content marketing, email marketing, and pay-per-click (PPC) advertising. This article explains each of these strategies in simple terms, highlighting their importance and how they can be utilized effectively. Whether you're a business owner, entrepreneur, or aspiring marketer, this guide offers clear insights into how digital marketing can help you reach your goals, boost your online presence, and engage your target audience in the digital age.

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Suggested Citation

Ballesteros, Enrique, Digital Marketing for Newbies: Exploring the Different Types and Strategies (February 20, 2025). Available at SSRN: https://ssrn.com/abstract=5146587 or http://dx.doi.org/10.2139/ssrn.5146587

Enrique Ballesteros (Contact Author)

Universidad del Valle de Mexico ( email )

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