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Whms Samarathunga

Rajarata University of Sri Lanka - Faculty of Management Studies

Professor

Mihintale, 10300

Sri Lanka

  • Rajarata University of Sri Lanka - Faculty of Management Studies

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    • Tel: +94718134115
SCHOLARLY PAPERS

16

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6,586

TOTAL CITATIONS

18

Scholarly Papers (16)

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1.

Post-COVID19 Challenges and Way Forward for Sri Lanka Tourism

Number of pages: 12 Posted: 26 Apr 2020
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 4,102 (6,405)
Citation 14

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post-CODID19 travel; impact of COVID19 on Sri Lanka Tourism; travel bans and restrictions; strategies to promote Sri Lanka tourism; tourism stakeholders; tourism and economy

2.

Exploring the Relationship between Beach Boys and Tourists Using Host-Guest Theory: The Case of Bentota, Sri Lanka

Samarathunga, W.H.M.S. (2018). Exploring the Relationship between Beach Boys and Tourists Using Host-guest Theory: The Case of Bentota, Sri Lanka. Journal of Management and Tourism Research, 1(1), 1-20.
Number of pages: 20 Posted: 21 Nov 2018
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 729 (91,722)
Citation 1

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beach boys, content analysis, host-guest theory, informal tourism sector

3.

School Students’ Attitude towards the Career Intention in the Tourism Industry: The Case of North Central Province, Sri Lanka

Samarathunga, WHMS and Dissanayake, DMMI. (2018). School Students’ Attitude Towards the Career Intention in the Tourism Industry: The Case of North Central Province, Sri Lanka. Journal of Management Matters, 5(2), 1 - 16.
Number of pages: 16 Posted: 10 May 2019
Whms Samarathunga and Dissanayake Dmmi
Rajarata University of Sri Lanka - Faculty of Management Studies and Rajarata University of Sri Lanka
Downloads 331 (231,171)
Citation 1

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Attitudes, career intention, Qualitative Comparative Analysis, tourism

4.

Challenges in Cruise Tourism in Relation to Shore Excursions: The Case of Sri Lanka

Colombo Business Journal, International Journal of Theory & Practice, Vol. 7, No. 02, December, 2016
Number of pages: 18 Posted: 01 Feb 2017
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 327 (230,418)
Citation 2

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Cruise Call, Cruise Tourism, Leisure Tourism, Shore Excursions, Tourism

5.

Spiritual Tourism, Spiritual Tourists and Religions: the nexus between Authenticity and Commodification

Number of pages: 23 Posted: 10 Jul 2024
Whms Samarathunga, Heike Schänzel and JADR Perera
Rajarata University of Sri Lanka - Faculty of Management Studies, Auckland University of Technology (AUT) and Management & Science Institute
Downloads 223 (368,123)

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Existential authenticity, Mandala health model, religious tourism, spiritual tourism, spiritual tourists, commodification

6.

Advent of ‘Economic Paradigm Shift’ and 5G during the Post-COVID19 Revival Phase

Number of pages: 5 Posted: 22 May 2020
Whms Samarathunga and Prageeth Weerathunga
Rajarata University of Sri Lanka - Faculty of Management Studies and Rajarata University of Sri Lanka
Downloads 190 (401,336)

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COVID19; economic paradigm shift; economic failures; post-COVID19 economy; 5G technology

7.

An Anthropological Analysis on Community Based Tourism Development in Rural Landscapes: the case of Central Province, Sri Lanka

International Journal of Tourism Anthropology, volume 10, issue 1, 2025[10.1504/IJTA.2025.10071768], International Journal of Tourism Anthropology, volume 10, issue 1, 2025[10.1504/IJTA.2025.10071768]
Number of pages: 23 Posted: 12 Aug 2025
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 185 (442,467)

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Anthropological analysis, community-based tourism, tourism in rural landscapes, post-pandemic tourism, Sri Lanka tourism, community empowerment, tourism after COVID19, eco-tourism in Sri Lanka

8.

The Awareness of Students Attached to Schools on Impacts of Tourism and Their Career Intention: the Case of Gampaha District, Sri Lanka

Samarathunga, WHMS. & Pathirana, HPAS. (2018). The Awareness of students attached to schools, on impacts of tourism and their career intention: the case of Gampaha District, Sri Lanka. VISTAS Journal of Humanities and Social Sciences, 18(1)
Number of pages: 14 Posted: 20 Apr 2020
Whms Samarathunga and Pathirana HPAS
Rajarata University of Sri Lanka - Faculty of Management Studies and affiliation not provided to SSRN
Downloads 140 (530,816)

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career intention, human resources in tourism, impacts of tourism, Sri Lanka tourism, students’ awareness

9.

Restructuring Tourism Economies to face the ‘New Normal’: COVID-19 and Alternative Tourism

Sri Lanka Economic Research Conference 2020, Uva Wellassa University of Sri Lanka, Badulla, Sri Lanka (2021)
Number of pages: 12 Posted: 26 Jan 2021
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 129 (569,079)

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alternative tourism, COVID-19 and tourism, new normal, tourism economics

10.

Health Awareness and Health Issues among International Tourists Visiting Sri Lanka

Samarathunga, W.H.M.S. & Warnasekara, J. (2018). Health Awareness and Health Issues among International Tourists Visiting Sri Lanka. Journal of Management Matters, 5(1), 21-34
Number of pages: 8 Posted: 15 Nov 2018
Whms Samarathunga and Janith Warnasekara
Rajarata University of Sri Lanka - Faculty of Management Studies and Rajarata University of Sri Lanka - Department of Community Medicine
Downloads 97 (715,072)

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health issues, international tourists, prophylactic medication travelers, vaccination

11.

Gaze.

Forthcoming In Encyclopedia of Tourism Management and Marketing. Cheltenham, UK: Edward Elgar Publishing. doi: https://doi.org/10.4337/9781800377486.gaze
Number of pages: 5 Posted: 04 Sep 2021
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies
Downloads 70 (891,180)

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Gaze, tourist gaze, Foucault, Mutual Gaze, Host Gaze, Local gaze

12.

COVID-19, Tourism Structural Changes and the Habitus Adaptations at Tourist Destinations: Perspectives of Tourism Agents

Number of pages: 17 Posted: 13 Jun 2024
Whms Samarathunga and Jayathilaka G.K
Rajarata University of Sri Lanka - Faculty of Management Studies and Independent
Downloads 63 (970,490)

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COVID19 and Tourism, Sri Lanka Tourism, Bourdieusian framework, doxa and habitu

13.

Post-war City to a Tourism City: the Perspectives of Local Stakeholders on Post-war City Tourism Development in Jaffna, Sri Lanka

International Journal of Tourism Cities, 2020
Posted: 07 Dec 2020
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies

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Content Analysis, NVivo, Post-Conflict Development, Post-War Tourism, Post-War City, Sri Lanka Tourism, Tourism City, Tourism in Jaffna, Stakeholders’ Perspectives

14.

Research on the Intangible Ethnic Tourism Development after a Civil War, Based on Stakeholder Perspective: The Case of Jaffna Sri Lanka

Samarathunga, WHMS. (2019) ‘Research on the intangible ethnic tourism development after a civil war, based on stakeholder perspective: the case of Jaffna Sri Lanka’, Int. J. Tourism Anthropology, 7(3)
Posted: 13 Mar 2020
Whms Samarathunga
Rajarata University of Sri Lanka - Faculty of Management Studies

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tourism stakeholders; post conflict destination; stakeholder theory; intangible ethnic tourism; sustainable tourism development; Nvivo; civil war; ethnic tourism; content analysis; Sri Lanka tourism.

15.

Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education

Samarathunga, WHMS and Jayathilake, P.M.B. (2018). Assessment of Regional Tour Guide Training Programmes in Sri Lanka: Towards Promoting Tourism Education. SEUSL Journal of Marketing, 3(1).
Posted: 22 Apr 2019
Whms Samarathunga and P.M.B Jayathilake
Rajarata University of Sri Lanka - Faculty of Management Studies and Rajarata University of Sri Lanka - Department of Business Management

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Area Tourist Guide Training Program, Tourism, Tour Guides, Training Curricular

16.

Impact of All-Inclusive Tour Packages with Special Reference to Bentota Tourist Resort

The 7th Tourism Outlook Conference and The 3rd Tropical Coastal and Island Tourism Conference 8th to 10th August 2014 - Heritance Kandalama, Dambulla, Sri Lanka
Posted: 10 Apr 2016
Whms Samarathunga and W. K. Athula C. Gnanapala
Rajarata University of Sri Lanka - Faculty of Management Studies and Sabaragamuwa University of Sri Lanka

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All inclusive packages, Product bundling, Holiday resort, Holiday package