Dian Wang

Texas A&M University - Department of Marketing

College Station, TX

United States

SCHOLARLY PAPERS

2

DOWNLOADS

94

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Culture, Relationship Norm, and Dual Entitlement

Chen, Haipeng (Allan), Lisa Bolton, Sharon Ng, Dongwon Lee and Dian Wang* (2018), “Culture, Relationship Norm, and Dual Entitlement,” Journal of Consumer Research, DOI: 10.1093/jcr/ucx118, Mays Business School Research Paper No. 3185316
Number of pages: 58 Posted: 12 Jun 2018
University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University, Nanyang Technological University (NTU) - Division of Marketing and International Business, Korea University Business School and Texas A&M University - Department of Marketing
Downloads 58 (398,951)

Abstract:

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dual entitlement, culture, relationship norms, price fairness, asymmetric pricing

2.

I Paid More Than You (Before)?! The Effect of Self-Construal and Comparison Target on Unfairness Perceptions and Willingness to Pay

Mays Business School Research Paper No. 2851063
Number of pages: 34 Posted: 13 Oct 2016 Last Revised: 06 Dec 2016
Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Texas A&M University - Department of Marketing and University of Kentucky - Gatton College of Business and Economics
Downloads 36 (484,304)

Abstract:

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Price Unfairness, Self-Construal, Social Comparison, Temporal Comparison, Self-Appraisal