Author Page for S. Christian Wheeler

1.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14

Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017

Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta

Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago

Downloads 2,890 (11,171)

Citation 41

Abstract:

2.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming

Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013

Aner Sela, S. Christian Wheeler and Gülen Sarial-Abi

University of Florida - Department of Marketing, Stanford Graduate School of Business and Bocconi University

Downloads 573 (118,694)

Citation 4

Abstract:

3.

Can Where People Vote Influence How They Vote? The Influence of Polling Location Type on Voting Behavior

Stanford GSB Research Paper No. 1926

Number of pages: 40 Posted: 29 Mar 2006

Jonah A. Berger, Marc N. Meredith and S. Christian Wheeler

University of Pennsylvania - Marketing Department, Independent and Stanford Graduate School of Business

Downloads 547 (126,105)

Citation 2

Abstract:

4.

When the Same Prime Leads to Different Effects

Journal of Consumer Research, Vol. 34, 2007

Number of pages: 12 Posted: 27 Sep 2007

S. Christian Wheeler and Jonah A. Berger

Stanford Graduate School of Business and University of Pennsylvania - Marketing Department

Downloads 250 (304,988)

Abstract:

5.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007

David Gal, S. Christian Wheeler and Baba Shiv

Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

S. Christian Wheeler

Stanford Graduate School of Business

Professor of Marketing

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Scholarly Papers (5)

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Abstract:

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Abstract:

Can Where People Vote Influence How They Vote? The Influence of Polling Location Type on Voting Behavior

Abstract:

When the Same Prime Leads to Different Effects

Abstract:

Cross - Modal Influences on Gustatory Perception

Abstract: