S. Christian Wheeler

Stanford Graduate School of Business

Professor of Marketing

655 Knight Way

Stanford, CA 94305-5015

United States

SCHOLARLY PAPERS

5

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CITATIONS
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Top 33,133

in Total Papers Citations

6

Scholarly Papers (5)

1.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Aner Sela, S. Christian Wheeler and Gülen Sarial-Abi
University of Florida - Marketing Department, Stanford Graduate School of Business and Koc University
Downloads 302 (66,717)
Citation 1

Abstract:

Language, implicature, brand attitudes, persuasion, attribution

2.

Can Where People Vote Influence How They Vote? The Influence of Polling Location Type on Voting Behavior

Stanford GSB Research Paper No. 1926
Number of pages: 40 Posted: 29 Mar 2006
Jonah A. Berger, Marc N. Meredith and S. Christian Wheeler
University of Pennsylvania - Marketing Department, Independent and Stanford Graduate School of Business
Downloads 225 (96,454)
Citation 3

Abstract:

Decision Making, Voting, Environmental Cues, Political Economy

3.

When the Same Prime Leads to Different Effects

Journal of Consumer Research, Vol. 34, 2007
Number of pages: 12 Posted: 27 Sep 2007
S. Christian Wheeler and Jonah A. Berger
Stanford Graduate School of Business and University of Pennsylvania - Marketing Department
Downloads 174 (133,790)
Citation 1

Abstract:

Priming, Associations, Product Choice, Environmental Cues

4.

Personalization in Email Marketing: The Role of Non-Informative Advertising Content

Stanford University Graduate School of Business Research Paper No. 16-14
Number of pages: 57 Posted: 01 Feb 2016 Last Revised: 26 Jan 2017
Navdeep S. Sahni, S. Christian Wheeler and Pradeep K. Chintagunta
Stanford Graduate School of Business, Stanford Graduate School of Business and University of Chicago
Downloads 0 (38,687)
Citation 1

Abstract:

5.

Cross - Modal Influences on Gustatory Perception

Posted: 15 Nov 2007
David Gal, S. Christian Wheeler and Baba Shiv
Northwestern University - Kellogg School of Management, Stanford Graduate School of Business and Stanford Graduate School of Business

Abstract:

Cross - Modal, Crossmodal, Multisensory, Gustatory Perception