The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Tsiros, Michael and Carrie Heilman (2005), "The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories," Journal of Marketing, 69 (2), 114-129.

16 Pages Posted: 13 Apr 2016

See all articles by Michael Tsiros

Michael Tsiros

University of Miami - Department of Marketing

Carrie M. Heilman

University of Virginia - McIntire School of Commerce

Date Written: April 11, 2016

Abstract

In this article, the authors examine consumers’ behavior with respect to expiration dates for grocery store perishable products. A better understanding of such behavior can both guide efforts to educate consumers about the risks associated with perishables that are approaching their expiration dates and help managers implement effective promotional strategies for these products throughout the course of their shelf lives. Both of these approaches can help reduce waste due to spoilage.

Suggested Citation

Tsiros, Michael and Heilman, Carrie M., The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories (April 11, 2016). Tsiros, Michael and Carrie Heilman (2005), "The Effect of Expiration Dates and Perceived Risks on Purchasing Behavior in Grocery Store Perishable Categories," Journal of Marketing, 69 (2), 114-129.. Available at SSRN: https://ssrn.com/abstract=2763114

Michael Tsiros (Contact Author)

University of Miami - Department of Marketing ( email )

United States

Carrie M. Heilman

University of Virginia - McIntire School of Commerce ( email )

P.O. Box 400173
Charlottesville, VA 22904-4173
United States

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