Captured Memories: The Impact of First-Person vs. Third-Person Viewpoint Photographs on Remembering Personal Experiences

28 Pages Posted: 7 May 2025

See all articles by Kristin Diehl

Kristin Diehl

University of Southern California - Marshall School of Business

Alixandra Barasch

INSEAD; New York University (NYU) - Leonard N. Stern School of Business

Minjeong Ko

University of Southern California - Marshall School of Business; affiliation not provided to SSRN

Gal Zauberman

Yale

Date Written: March 30, 2025

Abstract

People take a staggering number of photos to capture experiences. How do features of the photos people review affect how they will remember these experiences? Across five studies, both in field settings and using respondents' own experiences and photos (N = 709), we find that reviewing a single or multiple photos that included the self, shifts people's memories towards an observer's memory perspective, rather than that of their original experience. However, when reviewing photos that depict a first-person viewpoint, memories are recalled more from an actor's memory perspective. While prior research explicitly instructed people to adopt a particular viewpoint during recall without photos, or examined the effect of recall involving photos correlationally, we causally demonstrate how this shift can occur naturally, by simply reviewing photos.

Keywords: remembering, photos, memory perspective, actor, observer

Suggested Citation

Diehl, Kristin and Barasch, Alixandra and Ko, Minjeong and Zauberman, Gal, Captured Memories: The Impact of First-Person vs. Third-Person Viewpoint Photographs on Remembering Personal Experiences (March 30, 2025). Available at SSRN: https://ssrn.com/abstract=5236265 or http://dx.doi.org/10.2139/ssrn.5236265

Kristin Diehl (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA California 90089
United States

HOME PAGE: http://https://www.marshall.usc.edu/personnel/kristin-diehl

Alixandra Barasch

INSEAD ( email )

Boulevard de Constance
Fontainebleau, 77305
France

New York University (NYU) - Leonard N. Stern School of Business ( email )

44 West 4th Street
Suite 9-160
New York, NY NY 10012
United States

Minjeong Ko

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

affiliation not provided to SSRN

Gal Zauberman

Yale ( email )

165 Whitney Avenue
New Haven, CT 06511
United States

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