Yangjie Gu

HEC Paris

Assistant Professor

1 Rue De La Libération,

Jouy-en-Josas Cedex, 78351

France

SCHOLARLY PAPERS

5

DOWNLOADS

737

SSRN CITATIONS

6

CROSSREF CITATIONS

5

Scholarly Papers (5)

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1.

Specification Seeking: How Product Specifications Influence Consumer Preference

Journal of Consumer Research, Vol. 35, 2009
Number of pages: 15 Posted: 27 Oct 2008
Christopher K. Hsee, Yang Yang, Yangjie Gu and Jie Chen
University of Chicago - Booth School of Business, University of Florida, HEC Paris and Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management
Downloads 305 (161,136)
Citation 1

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specifiication, consumer preference, decision

2.

Turning the Page: The Impact of Choice Closure on Satisfaction

Journal of Consumer Research, Vol. 40, No. 2, 2013, HEC Paris Research Paper No. MKG-2016-1173
Number of pages: 58 Posted: 02 Sep 2016 Last Revised: 19 Oct 2016
Yangjie Gu, Simona Botti and David Faro
HEC Paris, London Business School and London Business School
Downloads 159 (295,893)
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3.

When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2016-1171
Number of pages: 72 Posted: 01 Sep 2016 Last Revised: 19 Oct 2016
Yang Yang, Yangjie Gu and Jeff Galak
University of Florida, HEC Paris and Carnegie Mellon University
Downloads 128 (351,483)
Citation 1

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hedonic adaptation, happiness, uncertainty, favorable uncertainty resolution

4.

Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Journal of Consumer Research, Forthcoming, HEC Paris Research Paper No. MKG-2018-1274
Number of pages: 54 Posted: 01 May 2018 Last Revised: 30 May 2018
Yangjie Gu, Simona Botti and David Faro
HEC Paris, London Business School and London Business School
Downloads 87 (458,677)

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choice closure, outcome valence, satisfaction, prediction error, rule overgeneralization

5.

An Experience-Utility Explanation of the Preference for Larger Assortments

International Journal of Research in Marketing, Forthcoming, HEC Paris Research Paper No. MKG-2017-1217
Number of pages: 44 Posted: 21 Jun 2017 Last Revised: 21 Nov 2018
Aylin Aydinli, Yangjie Gu and Michel Tuan Pham
VU Amsterdam, HEC Paris and Columbia University - Columbia Business School
Downloads 58 (571,946)
Citation 1

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assortment size, affect, emotion, consumer decision making