Tom Krause

Advance Auto

United States

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Scholarly Papers (1)

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Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

Journal of Interactive Marketing (2010), 24 (2), 96-110
Number of pages: 15 Posted: 20 Dec 2013 Last Revised: 31 Dec 2016
Paul A. Pavlou, Rajan Varadarajan, Raji Srinivasan, Gautham Gaopl Vadakkepatt, Manjit S. Yadav, Sandeep Krishnamurthy and Tom Krause
University of Miami Herbert Business School, Texas A&M University - Department of Marketing, University of Texas at Austin - McCombs School of Business, Texas A&M University - Mays Business School, Texas A&M University - Department of Marketing, University of Washington, Bothell - E-Commerce and Marketing and Advance Auto
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Interactive technology, Interactive retailing technology, Retailing strategy, Strategy capabilities