Jaideep Sengupta

Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Assistant Professor

Clear Water Bay, Kowloon

SCHOLARLY PAPERS

5

DOWNLOADS

209

CITATIONS
Rank 47,334

SSRN RANKINGS

Top 47,334

in Total Papers Citations

9

Scholarly Papers (5)

1.

Download Times on the Internet: Does Being Relaxed Make Time Go Faster?

Number of pages: 30 Posted: 28 Oct 2002
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, INSEAD - Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Dentsu Group
Downloads 156 (187,933)

Abstract:

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2.

Dissociative Versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal

Journal of Consumer Research, Vol. 39, No. 4, 2012, ASB 2013-08, University of Alberta School of Business Research Paper No. 2013-08
Number of pages: 19 Posted: 05 Mar 2013
Katherine White, Jennifer Argo and Jaideep Sengupta
University of British Columbia (UBC) - Sauder School of Business, University of Alberta - Department of Marketing, Business Economics & Law and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 32 (455,141)

Abstract:

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3.

Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control

Journal of Consumer Research, Vol. 35, December 2008
Number of pages: 14 Posted: 30 Oct 2012
Anirban Mukhopadhyay, Jaideep Sengupta and Suresh Ramanathan
Hong Kong University of Science & Technology (HKUST), Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Texas A&M University - Department of Marketing
Downloads 21 (512,908)
Citation 1

Abstract:

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self-control, impulsivity, temptations, goal activation

4.

Additivity Versus Attenuation

Journal of Consumer Psychology, Vol. 9, No. 2, pp. 67-82, 2000
Posted: 06 Aug 2011
Jennifer Aaker and Jaideep Sengupta
Stanford University - Graduate School of Business and Hong Kong University of Science & Technology (HKUST) - Department of Marketing

Abstract:

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additivity, attenuation, averaging, product evaluations, culture

5.

Two Roads to Updating Brand Personality Impressions

Journal of Marketing Research, pp. 458-469, November 2005
Posted: 06 Aug 2011
Gita Johar, Jaideep Sengupta and Jennifer Aaker
Columbia Business School - Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Stanford University - Graduate School of Business

Abstract:

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inference updating, brand personality, brand perceptions, chronics, trait implications, evaluative implications