Angela Y. Lee

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 21,098

SSRN RANKINGS

Top 21,098

in Total Papers Downloads

2,237

CITATIONS
Rank 21,532

SSRN RANKINGS

Top 21,532

in Total Papers Citations

30

Scholarly Papers (9)

1.
Downloads 1,069 (19,459)
Citation 1

Abstract:

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advertising, persuasion, ease of processing, fluency, brand management, emotion, affective judgment

2.
Downloads 493 (56,029)

Abstract:

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Advertising, Brand Management, Attitude, Persuasion, Ease of Processing, Metacognition, Fluency

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Stanford GSB Research Paper No. 1815
Number of pages: 54 Posted: 02 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 396 (72,536)
Citation 3

Abstract:

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Regulatory fit, fluency, framing

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Journal of Personality and Social Psychology, Vol. 86, pp. 205-218, February 2004
Posted: 05 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business

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Regulatory Fit, Fluency, and Framing

4.

The Prevalence of Meta-Cognitive Routes to Judgment

Journal of Consumer Psychology, Forthcoming
Number of pages: 23 Posted: 19 Apr 2004
Angela Y. Lee
Downloads 177 (168,768)

Abstract:

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Processing Fluency, Meta-Cognition, Judgment

5.

Viewing Time Through the Lens of the Self: The Fit Effect of Self-Construal and Temporal Distance on Task Perception

European Journal of Social Psychology, Forthcoming
Number of pages: 41 Posted: 22 May 2010
Sujin Lee, Angela Y. Lee and Mary (Molly) C. Kern
KAIST (Korea Advanced Institute of Science and Technology), Northwestern University - Kellogg School of Management and Baruch College
Downloads 69 (330,131)

Abstract:

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Regulatory Fit, Self-Construal, Temporal Distance, Motivation, Culture, Time

6.

The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty

Journal of Consumer Research, 39 (4), 831-847, 2012
Number of pages: 18 Posted: 29 Sep 2013
Sun Jin, Hean Tat Keh and Angela Y. Lee
University of International Business and Economics, Monash University and Northwestern University - Kellogg School of Management
Downloads 33 (451,068)

Abstract:

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Structural Alignment Model, Uncertainty, Experience Service, Credence Service

7.

Understanding Regulatory Fit

Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

Abstract:

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regulatory fit, process-based, outcome-based, boundary conditions, improved health, well-being

8.

I Seek Pleasures, We Avoid Pains

Journal of Consumer Research, Vol. 28, No. 4, pp. 33-49, 2001
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

Abstract:

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pleasure, pain, persuasion, self-view, promotion information, prevention information

9.

The Pleasures and Pains of Distinct Self-Construals

Journal of Personality & Social Psychology, Vol. 78, pp. 1122-1134, June 2000
Posted: 06 Aug 2011
Angela Y. Lee, Jennifer Aaker and Wendi L. Gardner
Northwestern University - Kellogg School of Management, Stanford University - Graduate School of Business and Northwestern University - Department of Psychology

Abstract:

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pleasure, pain, promotion, prevention. self-construals, dominant