Angela Y. Lee

Northwestern University - Kellogg School of Management

2001 Sheridan Road

Evanston, IL 60208

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 21,891

SSRN RANKINGS

Top 21,891

in Total Papers Downloads

2,264

SSRN CITATIONS
Rank 22,778

SSRN RANKINGS

Top 22,778

in Total Papers Citations

33

CROSSREF CITATIONS

1

Scholarly Papers (9)

1.
Downloads 1,090 (19,906)
Citation 15

Abstract:

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advertising, persuasion, ease of processing, fluency, brand management, emotion, affective judgment

2.
Downloads 494 (58,806)
Citation 2

Abstract:

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Advertising, Brand Management, Attitude, Persuasion, Ease of Processing, Metacognition, Fluency

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Stanford GSB Research Paper No. 1815
Number of pages: 54 Posted: 02 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business
Downloads 398 (75,676)
Citation 16

Abstract:

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Regulatory fit, fluency, framing

Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion

Journal of Personality and Social Psychology, Vol. 86, pp. 205-218, February 2004
Posted: 05 Jan 2004
Angela Y. Lee and Jennifer Aaker
Northwestern University - Kellogg School of Management and Stanford University - Graduate School of Business

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Regulatory Fit, Fluency, and Framing

4.

The Prevalence of Meta-Cognitive Routes to Judgment

Journal of Consumer Psychology, Forthcoming
Number of pages: 23 Posted: 19 Apr 2004
Angela Y. Lee
Downloads 180 (173,908)

Abstract:

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Processing Fluency, Meta-Cognition, Judgment

5.

Viewing Time Through the Lens of the Self: The Fit Effect of Self-Construal and Temporal Distance on Task Perception

European Journal of Social Psychology, Forthcoming
Number of pages: 41 Posted: 22 May 2010
Sujin Lee, Angela Y. Lee and Mary (Molly) C. Kern
KAIST (Korea Advanced Institute of Science and Technology), Northwestern University - Kellogg School of Management and Baruch College
Downloads 69 (344,641)
Citation 1

Abstract:

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Regulatory Fit, Self-Construal, Temporal Distance, Motivation, Culture, Time

6.

The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty

Journal of Consumer Research, 39 (4), 831-847, 2012
Number of pages: 18 Posted: 29 Sep 2013
Sun Jin, Hean Tat Keh and Angela Y. Lee
University of International Business and Economics, Monash University and Northwestern University - Kellogg School of Management
Downloads 33 (471,089)

Abstract:

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Structural Alignment Model, Uncertainty, Experience Service, Credence Service

7.

Understanding Regulatory Fit

Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

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regulatory fit, process-based, outcome-based, boundary conditions, improved health, well-being

8.

I Seek Pleasures, We Avoid Pains

Journal of Consumer Research, Vol. 28, No. 4, pp. 33-49, 2001
Posted: 06 Aug 2011
Jennifer Aaker and Angela Y. Lee
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management

Abstract:

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pleasure, pain, persuasion, self-view, promotion information, prevention information

9.

The Pleasures and Pains of Distinct Self-Construals

Journal of Personality & Social Psychology, Vol. 78, pp. 1122-1134, June 2000
Posted: 06 Aug 2011
Angela Y. Lee, Jennifer Aaker and Wendi L. Gardner
Northwestern University - Kellogg School of Management, Stanford University - Graduate School of Business and Northwestern University - Department of Psychology

Abstract:

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pleasure, pain, promotion, prevention. self-construals, dominant