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U. Kayande

Pennsylvania State University - Institute for the Study of Business Markets

Assistant Professor

University Park , PA 16802-3306

United States

  • Pennsylvania State University - Institute for the Study of Business Markets

SCHOLARLY PAPERS

3

DOWNLOADS

638

TOTAL CITATIONS

4

Scholarly Papers (3)

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1.

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

Downloads 469 (151,898)

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 16 Aug 2006
U. Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy and G.H. van Bruggen
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 209 (362,658)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 23 Dec 2006
U. Kayande, A. de Bruyn, Gary L. Lilien, A. Rangaswamy and G.H. van Bruggen
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 145 (509,137)

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No.
Number of pages: 42 Posted: 17 Aug 2006
U. Kayande, A. de Bruyn, Gary L. Lilien, A. Rangaswamy and G.H. van Bruggen
Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN, Pennsylvania State University - Institute for the Study of Business Markets, affiliation not provided to SSRN and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 115 (620,578)

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2.

The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier Exchange

Marketing Science, Forthcoming
Number of pages: 37 Posted: 09 May 2010 Last Revised: 14 Jun 2011
Qiong Wang, U. Kayande and Sandy D. Jap
University of Oklahoma - Division of Marketing, Pennsylvania State University - Institute for the Study of Business Markets and Emory University - Department of Marketing
Downloads 169 (444,808)
Citation 4

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Interorganizational Relationship Management and Performance, Belief Discrepancy, Incoherence, Organizational Sensemaking, Opportunism, Dependence, Relationship Phase, Bilateral Investments

3.

The Effect of Feedback and Learning on Dss Evaluations

ERIM Report Series Reference No. ERS-2006-001-MKT
Posted: 26 Aug 2006
U. Kayande, Arnaud De Bruyn, Gary L. Lilien, Arvind Rangaswamy and G.H. van Bruggen
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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Marketing Decision Models, DSS, Decision Making, Learning, Feedback