Empirical Generalizations of Demand and Supply Dynamics for Movies
International Journal of Research in Marketing, Forthcoming
47 Pages Posted: 27 Nov 2013
Date Written: November 25, 2013
Abstract
High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogeneity of box office and screen allocation or was based on selective samples, ignoring the large amount of smaller movies released to the market. Using two large and unique samples of all movies released in two major movie markets, the US (2000-2010; n=2,098) and Germany (2002-2010; n=1,360), we extend prior research and present empirical generalizations and new fields of research.
Keywords: Generalizations, Movie Industry, Screens Allocation, Endogeneity
JEL Classification: M31
Suggested Citation: Suggested Citation
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