Empirical Generalizations of Demand and Supply Dynamics for Movies

International Journal of Research in Marketing, Forthcoming

47 Pages Posted: 27 Nov 2013

See all articles by Michel Clement

Michel Clement

University of Hamburg -- Department for Marketing and Media

Steven Wu

University of Hamburg -- Department for Marketing and Medai

Marc Fischer

University of Cologne

Date Written: November 25, 2013

Abstract

High financial risks in production and marketing, the hedonic nature of products, and the global cultural relevance of movies have encouraged a substantial number of researchers to analyze the success drivers of movies. This research provides empirical generalizations in managing the supply and demand of motion pictures. Prior empirical research either ignored the endogeneity of box office and screen allocation or was based on selective samples, ignoring the large amount of smaller movies released to the market. Using two large and unique samples of all movies released in two major movie markets, the US (2000-2010; n=2,098) and Germany (2002-2010; n=1,360), we extend prior research and present empirical generalizations and new fields of research.

Keywords: Generalizations, Movie Industry, Screens Allocation, Endogeneity

JEL Classification: M31

Suggested Citation

Clement, Michel and Wu, Steven and Fischer, Marc, Empirical Generalizations of Demand and Supply Dynamics for Movies (November 25, 2013). International Journal of Research in Marketing, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2359966 or http://dx.doi.org/10.2139/ssrn.2359966

Michel Clement (Contact Author)

University of Hamburg -- Department for Marketing and Media ( email )

Welckerstr. 8
Hamburg, 20146
Germany

Steven Wu

University of Hamburg -- Department for Marketing and Medai ( email )

Welckerstr. 8
Hamburg, 20146
Germany
4940428388721 (Phone)

Marc Fischer

University of Cologne ( email )

Albertus-Magnus-Platz
Cologne, 50923
Germany

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