Julian Runge

Duke University (Visiting Scholar)

Visiting Scholar

Box 90120

Durham, NC 27708-0120

United States

SCHOLARLY PAPERS

8

DOWNLOADS

3,304

SSRN CITATIONS

5

CROSSREF CITATIONS

3

Scholarly Papers (8)

1.

Privacy-Centric Digital Advertising: Implications for Research

Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 17 Mar 2022
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 1,359 (20,880)

Abstract:

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Privacy; digital advertising; advertising measurement; targeting

2.

Experimentation and Performance in Advertising: An Observational Survey of Firm Practices on Facebook

Expert Systems with Applications, Forthcoming
Number of pages: 42 Posted: 18 Jun 2020
Julian Runge, Steven Geinitz and Simon Ejdemyr
Duke University (Visiting Scholar), Facebook, Marketing Science Research and Facebook, Marketing Science Research
Downloads 580 (67,634)
Citation 2

Abstract:

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Firm experimentation, exploration, online advertising, organizational learning, reinforcement learning

3.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Duke University (Visiting Scholar), ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 565 (69,921)
Citation 5

Abstract:

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Freemium, pricing, digitization, field experimentation

4.

Price Promotions for "Freemium" App Monetization

Stanford University Graduate School of Business Research Paper No. 19-22
Number of pages: 43 Posted: 05 Apr 2019 Last Revised: 19 Mar 2021
Julian Runge, Harikesh Nair and Jonathan Levav
Duke University (Visiting Scholar), Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 341 (126,798)
Citation 3

Abstract:

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freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments

Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game

Number of pages: 93 Posted: 02 Nov 2021 Last Revised: 10 May 2022
CREST - Institut Polytechnique de Paris, Santa Clara University, University of Bristol, ESMT European School of Management and Technology and Duke University (Visiting Scholar)
Downloads 208 (206,758)

Abstract:

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Price discrimination, personalized pricing, mobile apps, online games, freemium

6.

The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook

Proceedings of the International Conference on Information Systems (ICIS) 2021
Number of pages: 30 Posted: 22 Mar 2021 Last Revised: 27 Apr 2022
Julian Runge and Harikesh Nair
Duke University (Visiting Scholar) and Stanford University - Graduate School of Business
Downloads 122 (320,740)
Citation 1

Abstract:

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Experimentation, firm learning, online advertising, randomized control trials, exploration-exploitation

7.

Algorithmic Assortative Matching on a Digital Social Medium

Information Systems Research
Number of pages: 59 Posted: 28 Nov 2021 Last Revised: 27 Apr 2022
University of California, Santa Cruz, Duke University (Visiting Scholar) and University of California, Santa Cruz
Downloads 80 (421,379)

Abstract:

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Assortative Matching, Social Media, Field Experiments, Freemium, Systems Design and Implementation

8.

Predicting Revenues With the Multiplier Heuristic

Number of pages: 21 Posted: 26 Mar 2020
Max Planck Institute for Human Development, affiliation not provided to SSRN and Duke University (Visiting Scholar)
Downloads 49 (536,779)
Citation 1

Abstract:

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