Julian Runge

Duke University (Visiting Scholar)

Visiting Scholar

Box 90120

Durham, NC 27708-0120

United States

  • Duke University (Visiting Scholar)

SCHOLARLY PAPERS

8

DOWNLOADS

4,330

SSRN CITATIONS

12

CROSSREF CITATIONS

3

Scholarly Papers (8)

Actions:
Email selected abstracts
1.

Privacy-Centric Digital Advertising: Implications for Research

Garrett A. Johnson, Julian Runge, and Eric B. Seufert (2022) “Privacy-Centric Digital Advertising: Implications for Research” Customer Needs and Solutions, 9(1): 49-54.
Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 28 Feb 2023
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 1,589 (20,168)
Citation 5

Abstract:

Loading...

Privacy; digital advertising; advertising measurement; targeting

2.

Experimentation and Performance in Advertising: An Observational Survey of Firm Practices on Facebook

Expert Systems with Applications, Forthcoming
Number of pages: 42 Posted: 18 Jun 2020
Julian Runge, Steven Geinitz and Simon Ejdemyr
Duke University (Visiting Scholar), Facebook, Marketing Science Research and Facebook, Marketing Science Research
Downloads 762 (57,738)
Citation 3

Abstract:

Loading...

Firm experimentation, exploration, online advertising, organizational learning, reinforcement learning

3.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Julian Runge, Stefan Wagner, Jörg Claussen and Daniel Klapper
Duke University (Visiting Scholar), ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 709 (63,561)
Citation 5

Abstract:

Loading...

Freemium, pricing, digitization, field experimentation

4.

Price Promotions for "Freemium" App Monetization

Stanford University Graduate School of Business Research Paper No. 19-22
Number of pages: 43 Posted: 05 Apr 2019 Last Revised: 19 Mar 2021
Julian Runge, Harikesh Nair and Jonathan Levav
Duke University (Visiting Scholar), Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 491 (100,608)
Citation 3

Abstract:

Loading...

freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments

5.

Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game

Downloads 340 (152,641)

Price Discrimination and Big Data: Evidence from a Mobile Puzzle Game

Number of pages: 93 Posted: 02 Nov 2021 Last Revised: 10 May 2022
Louis-Daniel Pape, Christian Helmers, Alessandro Iaria, Stefan Wagner and Julian Runge
Télécom Paris, Santa Clara University, University of Bristol, School of Economics, ESMT European School of Management and Technology and Duke University (Visiting Scholar)
Downloads 340 (152,076)

Abstract:

Loading...

Price discrimination, personalized pricing, mobile apps, online games, freemium

6.

Algorithmic Assortative Matching on a Digital Social Medium

Information Systems Research
Number of pages: 59 Posted: 28 Nov 2021 Last Revised: 27 Apr 2022
Kristian López Vargas, Julian Runge and Ruizhi (Rachel) Zhang
University of California, Santa Cruz, Duke University (Visiting Scholar) and University of California, Santa Cruz
Downloads 189 (273,353)

Abstract:

Loading...

Assortative Matching, Social Media, Field Experiments, Freemium, Systems Design and Implementation

7.

The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook

Proceedings of the International Conference on Information Systems (ICIS) 2021
Number of pages: 30 Posted: 22 Mar 2021 Last Revised: 27 Apr 2022
Julian Runge and Harikesh Nair
Duke University (Visiting Scholar) and Stanford University - Graduate School of Business
Downloads 169 (301,285)
Citation 1

Abstract:

Loading...

Experimentation, firm learning, online advertising, randomized control trials, exploration-exploitation

8.

Predicting Revenues With the Multiplier Heuristic

Number of pages: 21 Posted: 26 Mar 2020
Florian M. Artinger, Nikita Kozodoi and Julian Runge
Max Planck Institute for Human Development, Amazon Web Services, Inc. and Duke University (Visiting Scholar)
Downloads 81 (514,724)
Citation 1

Abstract:

Loading...