Julian Runge

Humboldt University of Berlin - School of Business and Economics

PhD Student

Spandauer Str. 1

Berlin, D-10099

Germany

Facebook, Marketing Science Research

Menlo Park, CA 94025

United States

SCHOLARLY PAPERS

5

DOWNLOADS

1,101

SSRN CITATIONS

5

CROSSREF CITATIONS

2

Scholarly Papers (5)

1.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Humboldt University of Berlin - School of Business and Economics, ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 449 (79,351)
Citation 5

Abstract:

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Freemium, pricing, digitization, field experimentation

2.

Experimentation and Performance in Advertising: An Observational Survey of Firm Practices on Facebook

Expert Systems with Applications, Forthcoming
Number of pages: 42 Posted: 18 Jun 2020
Julian Runge, Steven Geinitz and Simon Ejdemyr
Humboldt University of Berlin - School of Business and Economics, Facebook, Marketing Science Research and Facebook, Marketing Science Research
Downloads 319 (117,124)
Citation 1

Abstract:

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Firm experimentation, exploration, online advertising, organizational learning, reinforcement learning

3.

Price Promotions for "Freemium" App Monetization

Stanford University Graduate School of Business Research Paper No. 19-22
Number of pages: 43 Posted: 05 Apr 2019 Last Revised: 19 Mar 2021
Julian Runge, Harikesh Nair and Jonathan Levav
Humboldt University of Berlin - School of Business and Economics, Stanford University - Graduate School of Business and Stanford Graduate School of Business
Downloads 260 (145,070)
Citation 3

Abstract:

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freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments

4.

Exploration in Action: The Role of Randomized Control Trials in Online Demand Generation

Stanford University Graduate School of Business Research Paper
Number of pages: 37 Posted: 22 Mar 2021
Julian Runge and Harikesh Nair
Humboldt University of Berlin - School of Business and Economics and Stanford University - Graduate School of Business
Downloads 40 (512,075)

Abstract:

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Firm experimentation, randomized control trials, firm learning, online advertising, digital commerce

5.

Predicting Revenues With the Multiplier Heuristic

Number of pages: 21 Posted: 26 Mar 2020
Max Planck Institute for Human Development, affiliation not provided to SSRN and Humboldt University of Berlin - School of Business and Economics
Downloads 33 (547,011)

Abstract:

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