2001 Sheridan Road
Evanston, IL Ilocos Norte 60208
United States
Northwestern University
Privacy; digital advertising; advertising measurement; targeting
Firm experimentation, exploration, online advertising, organizational learning, reinforcement learning
Freemium, pricing, digitization, field experimentation
freemium, pricing, price promotions, sales, free-to-play games, video games, field experiments
Price discrimination, personalized pricing, mobile apps, online games, freemium
Assortative Matching, Social Media, Field Experiments, Freemium, Systems Design and Implementation
Experimentation, firm learning, online advertising, randomized control trials, exploration-exploitation
experimentation, AB testing, gaming, game development, technology adoption, marketing mix
media mix modeling, marketing mix modeling, open source, computational packages, applied marketing analytics
