Ram Bala

Santa Clara University - Leavey School of Business

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

10

DOWNLOADS

844

SSRN CITATIONS
Rank 38,963

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Top 38,963

in Total Papers Citations

3

CROSSREF CITATIONS

14

Scholarly Papers (10)

1.

Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
Downloads 330 (99,575)
Citation 1

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product recalls, category effects, competition, sales effort

2.

Delayed Payments as Performance-based Contracts

Indian School of Business
Number of pages: 30 Posted: 15 Jan 2016 Last Revised: 28 Apr 2020
Sripad K. Devalkar and Ram Bala
Indian School of Business and Santa Clara University - Leavey School of Business
Downloads 158 (204,002)
Citation 1

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Supply chain management; Game theory; Performance contracts

3.

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Management Science Vol. 56, No. 1, January 2010, pp. 148-160
Number of pages: 13 Posted: 11 Nov 2013
Ram Bala and Pradeep Bhardwaj
Santa Clara University - Leavey School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 71 (354,784)

Abstract:

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pharmaceutical marketing, detailing, game theory

4.

Usage-Based Pricing of Software Services Under Competition

Journal of Revenue and Pricing Management (2010) 9, 204–216. doi:10.1057/rpm.2010.12
Number of pages: 14 Posted: 12 Nov 2013
Ram Bala and Scott M. Carr
Santa Clara University - Leavey School of Business and LECG - Washington, DC
Downloads 68 (363,211)

Abstract:

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pricing; competitive strategy; game theory; software industry

5.

Evergreening and Operational Risk Under Price Competition

Indian School of Business
Number of pages: 36 Posted: 15 Nov 2013 Last Revised: 28 Apr 2020
Santa Clara University - Leavey School of Business, Queen's University - Smith School of Business and Indian School of Business
Downloads 61 (384,048)
Citation 1

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capacity allocation, competition, evergreening, pharmaceutical industry

6.

Competitive Behavior-Based Price Discrimination for Software Upgrades

Information Systems Research, Vol. 23, No. 1, March 2012, pp. 60–74
Number of pages: 15 Posted: 12 Nov 2013
Amit Mehra, Ram Bala and Ramesh Shankar
University of Texas at Dallas, Santa Clara University - Leavey School of Business and University of Connecticut - Department of Operations & Information Management
Downloads 53 (410,557)
Citation 1

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behavior-based pricing, software upgrades, competitive strategy, switching costs, forward-looking

7.

Pricing Online Subscription Services Under Competition

Journal of Revenue and Pricing Management (2012) 11, 258–273. doi:10.1057/rpm.2012.14
Number of pages: 16 Posted: 12 Nov 2013
Ram Bala
Santa Clara University - Leavey School of Business
Downloads 47 (432,408)

Abstract:

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8.

Pricing Software Upgrades: The Role of Product Improvement and User Costs

Production and Operations Management, Vol. 18, No. 5, September-October 2009, pp. 560–580
Number of pages: 22 Posted: 12 Nov 2013
Ram Bala and Scott M. Carr
Santa Clara University - Leavey School of Business and LECG - Washington, DC
Downloads 28 (517,773)

Abstract:

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pricing, market segmentation, upgrades

9.

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Marketing Science, Vol. 32, No. 3, 2013; pp. 522-527; DOI: 10.1287/mksc.1120.0743
Number of pages: 6 Posted: 10 Nov 2013
Santa Clara University - Leavey School of Business, University of California, Los Angeles (UCLA) - Marketing Area and Northwestern University - Department of Marketing
Downloads 28 (517,773)

Abstract:

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pharmaceutical marketing, sampling, detailing, patient payment ability

10.

Service Differentiation and Capacity Strategy for Joint Product-Service Offerings

Posted: 13 Dec 2015 Last Revised: 25 Feb 2019
Aditya Jain and Ram Bala
City University of New York - Narendra Paul Loomba Department of Management and Santa Clara University - Leavey School of Business

Abstract:

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Joint product-service strategy, Differentiation, Cannibalization, Economies of scale, Service complexity, Marketing-Operations interface