Ram Bala

Santa Clara University - Leavey School of Business

500 El Camino Real

Santa Clara, CA California 95053

United States

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 49,159

SSRN RANKINGS

Top 49,159

in Total Papers Downloads

793

SSRN RANKINGS

Top 36,076

in Total Papers Citations

5

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Scholarly Papers (10)

1.

Product Recalls, Category Effects and Competitor Response

Number of pages: 27 Posted: 09 Jan 2015 Last Revised: 18 Jan 2015
Santa Clara University - Leavey School of Business, University of Central Florida - Department of Marketing and University of Chicago
Downloads 308 (96,324)

Abstract:

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product recalls, category effects, competition, sales effort

2.

Delayed Payments as Performance-based Contracts

Number of pages: 30 Posted: 15 Jan 2016 Last Revised: 12 Jul 2018
Sripad K. Devalkar and Ram Bala
Indian School of Business and Santa Clara University - Leavey School of Business
Downloads 148 (194,419)

Abstract:

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Supply chain management; Game theory; Performance contracts

3.

Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry

Management Science Vol. 56, No. 1, January 2010, pp. 148-160
Number of pages: 13 Posted: 11 Nov 2013
Ram Bala and Pradeep Bhardwaj
Santa Clara University - Leavey School of Business and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 69 (326,294)

Abstract:

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pharmaceutical marketing, detailing, game theory

4.

Usage-Based Pricing of Software Services Under Competition

Journal of Revenue and Pricing Management (2010) 9, 204–216. doi:10.1057/rpm.2010.12
Number of pages: 14 Posted: 12 Nov 2013
Ram Bala and Scott M. Carr
Santa Clara University - Leavey School of Business and LECG - Washington, DC
Downloads 67 (331,527)

Abstract:

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pricing; competitive strategy; game theory; software industry

5.

Evergreening and Operational Risk Under Price Competition

Number of pages: 36 Posted: 15 Nov 2013 Last Revised: 07 Jan 2015
Santa Clara University - Leavey School of Business, Smith School of Business and Indian School of Business
Downloads 56 (362,594)

Abstract:

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capacity allocation, competition, evergreening, pharmaceutical industry

6.

Pricing Online Subscription Services Under Competition

Journal of Revenue and Pricing Management (2012) 11, 258–273. doi:10.1057/rpm.2012.14
Number of pages: 16 Posted: 12 Nov 2013
Ram Bala
Santa Clara University - Leavey School of Business
Downloads 46 (395,267)

Abstract:

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7.

Competitive Behavior-Based Price Discrimination for Software Upgrades

Information Systems Research, Vol. 23, No. 1, March 2012, pp. 60–74
Number of pages: 15 Posted: 12 Nov 2013
Amit Mehra, Ram Bala and Ramesh Shankar
University of Texas at Dallas, Santa Clara University - Leavey School of Business and University of Connecticut - School of Business
Downloads 45 (398,808)

Abstract:

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behavior-based pricing, software upgrades, competitive strategy, switching costs, forward-looking

8.

Pricing Software Upgrades: The Role of Product Improvement and User Costs

Production and Operations Management, Vol. 18, No. 5, September-October 2009, pp. 560–580
Number of pages: 22 Posted: 12 Nov 2013
Ram Bala and Scott M. Carr
Santa Clara University - Leavey School of Business and LECG - Washington, DC
Downloads 28 (468,856)

Abstract:

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pricing, market segmentation, upgrades

9.

Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability

Marketing Science, Vol. 32, No. 3, 2013; pp. 522-527; DOI: 10.1287/mksc.1120.0743
Number of pages: 6 Posted: 10 Nov 2013
Santa Clara University - Leavey School of Business, University of California, Los Angeles (UCLA) - Marketing Area and Northwestern University - Department of Marketing
Downloads 26 (479,171)

Abstract:

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pharmaceutical marketing, sampling, detailing, patient payment ability

10.

Service Differentiation and Capacity Strategy for Joint Product-Service Offerings

Posted: 13 Dec 2015 Last Revised: 25 Feb 2019
Aditya Jain and Ram Bala
City University of New York - Department of Management and Santa Clara University - Leavey School of Business

Abstract:

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Joint product-service strategy, Differentiation, Cannibalization, Economies of scale, Service complexity, Marketing-Operations interface