Impacts of Corporate Social Responsibility: A Research Framework

International Journal of Business Governance and Ethics, vol. 5, no.4, pp. 343-359

34 Pages Posted: 1 Jul 2009 Last revised: 13 Dec 2013

See all articles by Pavlos A. Vlachos

Pavlos A. Vlachos

ALBA Graduate Business School,The American College of Greece

Date Written: 2010

Abstract

In this study, we propose a CSR research model focusing on the impacts of CSR on stakeholder perceptions and company outcomes. Research questions posited mainly involve a quadripartite view of the impacts of CSR. We propose a stakeholder-centric model of CSR, conceptualizing the factors that cause company stakeholders to form assessments of CSR initiatives. Specifically, we argue that the impacts of CSR on stakeholder perceptions should be investigated using perspectives from individual-, company-, policy-, and country-level factors. Moreover, we use the relationship marketing literature to suggest a route through which CSR likely translates into innovation, a major source of company and country level competitiveness. Specifically, we argue that CSR likely influences stakeholder-related behavioural and attitudinal outcomes (i.e., company trust, identification and commitment), which in turn increases stakeholders’ tendencies to co-create value with the firm. In this respect, we introduce to the literature a new CSR outcome, namely co-creation of value intentions.

Keywords: Corporate Social Responsibility; Stakeholders; Relationship Marketing; Co-Creation of Value; Innovation

JEL Classification: M14;M31

Suggested Citation

Vlachos, Pavlos A., Impacts of Corporate Social Responsibility: A Research Framework (2010). International Journal of Business Governance and Ethics, vol. 5, no.4, pp. 343-359 . Available at SSRN: https://ssrn.com/abstract=1427806 or http://dx.doi.org/10.2139/ssrn.1427806

Pavlos A. Vlachos (Contact Author)

ALBA Graduate Business School,The American College of Greece ( email )

6-8, Xenias str., Ampelokipoi
Athens, 115 28
Greece

HOME PAGE: http://www.alba.acg.edu

Register to save articles to
your library

Register

Paper statistics

Downloads
1,622
Abstract Views
5,744
rank
10,154
PlumX Metrics