Suzzane Shu

University of California, Los Angeles (UCLA)

405 Hilgard Avenue

Box 951361

Los Angeles, CA 90095

United States

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Beyond Nudges: Tools of a Choice Architecture

Marketing Letters (2012) Vol 23: pp 487–504, University of Alberta School of Business Research Paper No. 2013-739, Columbia Business School Research Paper No. 13-61
Number of pages: 18 Posted: 13 Jul 2013
Columbia Business School - Marketing, University of California, Los Angeles (UCLA), Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of California, Los Angeles (UCLA) - Anderson School of Management, Microsoft Research New York City, Independent, Duke University - Fuqua School of Business, Duke University - Marketing, Ohio State University - Psychology Department, University of California, San Diego, Cornell University and Columbia Business School - Management & Psychology
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Citation 40

Abstract:

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Choice architecture, Decision support, Options and alternatives, Describing attributes