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John Odoherty

California Institute of Technology - Department of Humanities and Social Sciences

SCHOLARLY PAPERS

3

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733

TOTAL CITATIONS

2

Scholarly Papers (3)

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1.

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

The Wharton School Research Paper
Number of pages: 74 Posted: 06 Jun 2024 Last Revised: 10 Jun 2025
Ryan Webb, Jessica Fong, Peter Landry, Julia Levine, Alexandra Steiny Wellsjo, Olivia R. Natan, Asaf Mazar, Clarice Zhao, Phillippa Lally, Sanne de Wit, John Odoherty, Andrew T. Ching, Raphael Thomadsen, Matthew Osborne, Mark Bouton, Wendy Wood and Colin Camerer
University of Toronto, University of Michigan Ross School of Business, University of Toronto - Rotman School of Management, Johns Hopkins University - Carey Business School, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley, University of Pennsylvania - The Wharton School, McGill University - Desautels Faculty of Management, University of Surrey - Department of Psychology, University of Amsterdam - Faculty of Social and Behavioral Sciences, California Institute of Technology - Department of Humanities and Social Sciences, Johns Hopkins University - Carey Business School, Olin School - Washington University in St. Louis, University of Toronto, University of Vermont, University of Southern California and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 662 (100,074)
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Habits, Consumer Choice Behavior, Learning, Attention, Automaticity, Inertia, Persistence

2.

The Role of the Medial Prefrontal Cortex in Spatial Margin of Safety Calculations

Number of pages: 40 Posted: 13 Aug 2020
Song Qi, Logan Cross, Toby Wise, Xin Sui, John Odoherty and Dean Mobbs
California Institute of Technology (Caltech) - Department of Humanities and Social Sciences, California Institute of Technology - Department of Humanities and Social Sciences, California Institute of Technology - Department of Humanities and Social Sciences, California Institute of Technology - Department of Humanities and Social Sciences, California Institute of Technology - Department of Humanities and Social Sciences and California Institute of Technology (Caltech) - Department of Humanities and Social Sciences
Downloads 40 (1,183,237)

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3.

Computational and Neural Mechanisms Underlying the Influence of Action Affordances on Value-Based Choice

Number of pages: 54 Posted: 22 Aug 2023
Sanghyun Yi, John Odoherty and Sneak Peek Administrator
California Institute of Technology (Caltech), California Institute of Technology - Department of Humanities and Social Sciences and Independent
Downloads 31 (1,304,549)
Citation 1

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Affordance, Decision-making, Value, Parietal cortex, Arbitration