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Asaf Mazar

University of Pennsylvania - The Wharton School

SCHOLARLY PAPERS

2

DOWNLOADS

784

TOTAL CITATIONS

1

Scholarly Papers (2)

1.

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

The Wharton School Research Paper
Number of pages: 74 Posted: 06 Jun 2024 Last Revised: 10 Jun 2025
University of Toronto, University of Michigan Ross School of Business, University of Toronto - Rotman School of Management, Johns Hopkins University - Carey Business School, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley, University of Pennsylvania - The Wharton School, McGill University - Desautels Faculty of Management, University of Surrey - Department of Psychology, University of Amsterdam - Faculty of Social and Behavioral Sciences, California Institute of Technology - Department of Humanities and Social Sciences, Johns Hopkins University - Carey Business School, Olin School - Washington University in St. Louis, University of Toronto, University of Vermont, University of Southern California and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 661 (100,074)
Citation 1

Abstract:

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Habits, Consumer Choice Behavior, Learning, Attention, Automaticity, Inertia, Persistence

2.

A Simple Method for Improving Generalizability in Behavioral Science: Scope Testing with AI-Generated Stimuli (STAGS)

INSEAD Working Paper No. 2025/05/MKT, The Wharton School Research Paper
Number of pages: 21 Posted: 31 Dec 2024 Last Revised: 14 Feb 2025
University of Florida - Department of Marketing, University of Pennsylvania - The Wharton School, INSEAD and INSEAD - Marketing
Downloads 123 (584,619)

Abstract:

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GenAI, experimental design, representative design, generalizability