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Ryan Webb

University of Toronto

Assistant Professor

105 St. George Street

Toronto, Ontario M5S 3E6 M5S1S4

Canada

  • University of Toronto

SCHOLARLY PAPERS

11

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4,516

TOTAL CITATIONS
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Top 39,088

in Total Papers Citations

36

Scholarly Papers (11)

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1.

Combining Choice and Response Time Data: A Drift-Diffusion Model of Mobile Advertisements

Number of pages: 30 Posted: 19 Dec 2018 Last Revised: 22 Dec 2020
Khai Chiong, Matthew Shum, Ryan Webb and Richard Chen
University of Texas at Dallas - Naveen Jindal School of Management, California Institute of Technology (Caltech), University of Toronto and Happy Elements, Inc.
Downloads 897 (65,848)
Citation 6

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Mobile advertising, Attention, Drift-diffusion model, Response times, Video advertisements, Skippable ads

2.

Integrating Neuro-Psychological Habit Research into Consumer Choice Models

The Wharton School Research Paper
Number of pages: 74 Posted: 06 Jun 2024 Last Revised: 10 Jun 2025
Ryan Webb, Jessica Fong, Peter Landry, Julia Levine, Alexandra Steiny Wellsjo, Olivia R. Natan, Asaf Mazar, Clarice Zhao, Phillippa Lally, Sanne de Wit, John Odoherty, Andrew T. Ching, Raphael Thomadsen, Matthew Osborne, Mark Bouton, Wendy Wood and Colin Camerer
University of Toronto, University of Michigan Ross School of Business, University of Toronto - Rotman School of Management, Johns Hopkins University - Carey Business School, University of California, San Diego (UCSD) - Rady School of Management, University of California, Berkeley, University of Pennsylvania - The Wharton School, McGill University - Desautels Faculty of Management, University of Surrey - Department of Psychology, University of Amsterdam - Faculty of Social and Behavioral Sciences, California Institute of Technology - Department of Humanities and Social Sciences, Johns Hopkins University - Carey Business School, Olin School - Washington University in St. Louis, University of Toronto, University of Vermont, University of Southern California and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 660 (100,074)
Citation 1

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Habits, Consumer Choice Behavior, Learning, Attention, Automaticity, Inertia, Persistence

3.

A Neuro-Autopilot Theory of Habit: Evidence from Canned Tuna

Rotman School of Management Working Paper No. 4130496
Number of pages: 40 Posted: 14 Jun 2022 Last Revised: 07 Sep 2022
Ryan Webb, Clarice Zhao, Matthew Osborne, Peter Landry and Colin Camerer
University of Toronto, McGill University - Desautels Faculty of Management, University of Toronto, University of Toronto - Rotman School of Management and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 629 (105,944)
Citation 9

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4.

A Neural Autopilot Theory of Habit

Number of pages: 38 Posted: 05 Mar 2021 Last Revised: 19 Apr 2022
Peter Landry, Ryan Webb and Colin Camerer
University of Toronto - Rotman School of Management, University of Toronto and California Institute of Technology (Caltech) - Division of the Humanities and Social Sciences
Downloads 575 (118,181)
Citation 3

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5.

Pairwise Normalization: A Neuroeconomic Theory of Multi-Attribute Choice

Number of pages: 53 Posted: 09 May 2017 Last Revised: 10 Mar 2019
Peter Landry and Ryan Webb
University of Toronto - Rotman School of Management and University of Toronto
Downloads 548 (125,561)
Citation 15

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6.

Communicating Uncertainty Can Increase AI Adoption

Number of pages: 50 Posted: 30 Sep 2025 Last Revised: 15 Jan 2026
Mohsen Foroughifar, Rozhina Ghanavi, Avi Goldfarb and Ryan Webb
Carnegie Mellon University - David A. Tepper School of Business, Massachusetts Institute of Technology (MIT), University of Toronto - Rotman School of Management and University of Toronto
Downloads 411 (177,553)

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7.

Does Neuroeconomics Have a Role in Explaining Choice?

Number of pages: 33 Posted: 26 Oct 2011
Ryan Webb
University of Toronto
Downloads 331 (226,528)

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Neuroeconomics, Methodology

8.

A Neural Model of Stochastic Choice in a Mixed Strategy Game

Number of pages: 31 Posted: 26 Oct 2011 Last Revised: 10 Apr 2013
Ryan Webb and Michael Dorris
University of Toronto and Queen's University
Downloads 235 (324,656)

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Neuroeconomics, Random-Utility, Quantal Response Equilibria, Game Theory, Strategic Decision Making

9.

A Test of Attribute Normalization vis a Double Decoy Effect

Number of pages: 37 Posted: 17 May 2019 Last Revised: 17 Dec 2022
Remi Daviet and Ryan Webb
Wisconsin School of Business and University of Toronto
Downloads 230 (331,797)
Citation 2

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10.

The Dynamics of Stochastic Choice

Posted: 01 Mar 2013 Last Revised: 01 Aug 2018
Ryan Webb
University of Toronto

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Neuroeconomics, Stochastic Choice, Random Utility, Bounded Accumulation, Drift Diffusion, Discrete Choice Econometrics

11.

Neural Random Utility: Relating Cardinal Neural Observables to Stochastic Choice Behaviour'

Posted: 07 Sep 2012 Last Revised: 28 Mar 2019
Ryan Webb, Paul Glimcher, Ifat Levy, Stephanie Lazzaro and Robb Rutledge
University of Toronto, New York University (NYU) - Center for Neuroeconomics, Yale University - School of Medicine, University College London - Institute of Cognitive Neuroscience and University College London - Wellcome Trust Centre for Neuroimaging

Abstract:

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Neuroeconomics, Measured Value Methods, Random Utility, fMRI, BOLD, Stochastic Choice