Christoph Ungemach

Technische Universität München

Professor

Arcisstrasse 21

Munich, 80333

Germany

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Scholarly Papers (1)

1.

Translated Attributes as Choice Architecture: Aligning Objectives and Choices Through Decision Signposts

Management Science, Forthcoming, Columbia Business School Research Paper No. 17-30
Number of pages: 47 Posted: 23 Feb 2017
Technische Universität München, University of Technology Sydney, Columbia Business School - Marketing, Duke University - Fuqua School of Business and Princeton University
Downloads 119 (243,156)

Abstract:

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framing, choice architecture, fuel economy label, translated attribute, decision signpost, nudge