Modeling Expert Opinions on Food Healthiness: A Nutrition Metric

27 Pages Posted: 6 Mar 2008 Last revised: 12 Mar 2008

See all articles by Jolie Mae Martin

Jolie Mae Martin

Harvard University - Business School (HBS)

John Beshears

Harvard University - Business School (HBS); National Bureau of Economic Research (NBER)

Katherine L. Milkman

University of Pennsylvania - The Wharton School

Max H. Bazerman

Harvard Business School - Negotiations, Organizations and Markets Unit

Lisa Sutherland

Dartmouth College - Dartmouth Medical School

Date Written: March 4, 2008

Abstract

Background Research over the last several decades indicates the failure of existing nutritional labels to substantially improve the healthiness of consumers' food and beverage choices. The obstacle for policy-makers is to encapsulate a wide body of scientific knowledge into a labeling scheme that is also comprehensible to the average shopper. Here, we describe our method of developing a nutrition metric to fill this void.

Methods We asked leading nutrition experts to rate the healthiness of 205 sample foods and beverages, and after verifying the similarity of their responses, generated a model that calculates the expected average healthiness rating that experts would give to any other product based on its nutrient content.

Results The form of the model is a linear regression that places weights on 12 nutritional components (total fat, saturated fat, cholesterol, sodium, total carbohydrate, dietary fiber, sugars, protein, vitamin A, vitamin C, calcium, and iron) to predict the average healthiness rating that experts would give to any food or beverage. We provide sample predictions for other items in our database.

Conclusions Major benefits of the model include its basis in expert judgment, its straightforward application, the flexibility of transforming its output ratings to any linear scale, and its ease of interpretation. This metric serves the purpose of distilling expert knowledge into a form usable by consumers so that they are empowered to make healthier decisions.

Suggested Citation

Martin, Jolie Mae and Beshears, John and Milkman, Katherine L. and Bazerman, Max H. and Sutherland, Lisa, Modeling Expert Opinions on Food Healthiness: A Nutrition Metric (March 4, 2008). Harvard Business School NOM Working Paper No. 08-082, Available at SSRN: https://ssrn.com/abstract=1102463 or http://dx.doi.org/10.2139/ssrn.1102463

Jolie Mae Martin

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

John Beshears

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

National Bureau of Economic Research (NBER) ( email )

1050 Massachusetts Avenue
Cambridge, MA 02138
United States

Katherine L. Milkman

University of Pennsylvania - The Wharton School ( email )

Philadelphia, PA 19104
United States

Max H. Bazerman (Contact Author)

Harvard Business School - Negotiations, Organizations and Markets Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6429 (Phone)
617-496-4191 (Fax)

HOME PAGE: http://www.people.hbs.edu/mbazerman

Lisa Sutherland

Dartmouth College - Dartmouth Medical School ( email )

Hanover, NH 03755
United States

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