Sriraman Venkataraman

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Chapel Hill, NC 27599

United States

SCHOLARLY PAPERS

3

DOWNLOADS

718

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (3)

1.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 29 Sep 2012 Last Revised: 06 Oct 2012
Chen Lin, Sriraman Venkataraman and Sandy D. Jap
Michigan State University-Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Department of Marketing
Downloads 475 (59,188)

Abstract:

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integrated marketing communications (IMC), media planning, multi-channel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising

2.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 243 (125,897)

Abstract:

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

Abstract:

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pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA