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Sriraman Venkataraman

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Chapel Hill, NC 27599

United States

  • University of North Carolina (UNC) at Chapel Hill - Marketing Area

SCHOLARLY PAPERS

4

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in Total Papers Downloads

2,598

TOTAL CITATIONS

15

Scholarly Papers (4)

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1.

Omnichannel Marketing: The Challenge of Data-Integrity

Northeastern U. D’Amore-McKim School of Business Research Paper No. 3460580, NYU Stern School of Business
Number of pages: 31 Posted: 09 Oct 2019
Haitao (Tony) Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine E. Tucker and Sriraman Venkataraman
University of Minnesota - Twin Cities, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - Marketing Department, Northeastern University (USA) - D’Amore-McKim School of Business, The Stephen M. Ross School of Business at the University of Michigan, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 1,645 (27,306)
Citation 1

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2.

Media Multiplexing Behavior: Implications for Targeting and Media Planning

Marketing Science, Forthcoming
Number of pages: 63 Posted: 29 Sep 2012 Last Revised: 06 Oct 2012
Chen Lin, Sriraman Venkataraman and Sandy D. Jap
Michigan State University-Department of Marketing, University of North Carolina (UNC) at Chapel Hill - Marketing Area and Emory University - Department of Marketing
Downloads 587 (115,142)
Citation 4

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integrated marketing communications (IMC), media planning, multi-channel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising

3.

Impact of Competition on Product Decisions: Movie Choices of Exhibitors

Number of pages: 43 Posted: 12 Feb 2013 Last Revised: 13 Jan 2015
A. Yesim Orhun, Sriraman Venkataraman and Pradeep K. Chintagunta
University of Michigan, Stephen M. Ross School of Business, University of North Carolina (UNC) at Chapel Hill - Marketing Area and University of Chicago
Downloads 366 (202,609)
Citation 10

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Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing

4.

The Relationship between DTCA, Drug Requests and Prescriptions: Uncovering Variation in Specialty and Space

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The Relationship between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space

Marketing Science, Vol. 32, No. 1, 2013; pp. 89-110; DOI: 10.1287/mksc.1120.0757
Posted: 13 Nov 2013
S. Stremersch, Vardit Landsman and Sriraman Venkataraman
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Tel Aviv University and University of North Carolina (UNC) at Chapel Hill - Marketing Area

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pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA