Chapel Hill, NC 27599
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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integrated marketing communications (IMC), media planning, multi-channel management, multimedia consumption, substitution and complementarities, interactive media, Internet advertising
Product Competition, Quality, Entry, Cannibalization, Business Stealing, Retailing
pharmaceutical marketing, advertising, requests, prescriptions, sociodemographics, minorities, race/origin, DTCA
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