Valeria Stourm

HEC Paris

1 rue de la Liberation

Jouy-en-Josas Cedex, 78351

France

SCHOLARLY PAPERS

4

DOWNLOADS

387

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Ideas:
“  See www.valeriastourm.com  ”

Scholarly Papers (4)

1.

Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

HEC Paris Research Paper No. MKG-2017-1242
Number of pages: 42 Posted: 27 Nov 2017 Last Revised: 01 Dec 2017
Valeria Stourm, Eric Bradlow and Peter Fader
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 366 (88,920)
Citation 1

Abstract:

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loyalty programs, rewards, retailing, Bayesian estimation

2.

Refocusing Loyalty Programs in the Era of Big Data: A Societal Lens Paradigm

Stourm, Valeria, Scott Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P.K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins, Rajkumar Venkatesan (2020) Marketing Letters, published online June 2, 2020.
Number of pages: 16 Posted: 01 Jul 2020 Last Revised: 31 Jul 2020
HEC Paris, Dartmouth College - Tuck School of Business, University of Pennsylvania - Marketing Department, KU Leuven @ Antwerp, INSEAD, Nova School of Business and Economics, University of Maryland - Robert H. Smith School of Business, Dartmouth College - Tuck School of Business, Cornell University - Samuel Curtis Johnson Graduate School of Management, HEC Paris - Tax & Law, Olin School - Washington University in St. Louis, Old Dominion University and University of Virginia - Darden School of Business
Downloads 21 (561,404)

Abstract:

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Loyalty programs; Inequality; Privacy; Sustainability; Big data

3.

Incorporating Hidden Costs of Annoying Ads in Display Auctions

Stourm, Valeria and Eric Bax (2017), “Incorporating hidden costs of annoying ads in display auctions." International Journal of Research in Marketing, Volume 34, 622-640.
Posted: 27 Nov 2017
Valeria Stourm and Eric Bax
HEC Paris and Independent

Abstract:

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online advertising, pricing, mechanism design

4.

Stockpiling Points in Linear Loyalty Programs

Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader (2015), “Stockpiling Points in Linear Loyalty Programs," Journal of Marketing Research, 52 (2), 253-267.
Posted: 07 Sep 2012 Last Revised: 22 Nov 2017
Valeria Stourm, Eric Bradlow and Peter Fader
HEC Paris, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Abstract:

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loyalty programs, mental accounting