Florian V. Wangenheim

ETH Zurich

Professor of Technology Marketing

Weinbergstrasse 56

Zurich, 8092

Switzerland

http://www.techmarketing.ethz.ch/

ETH Zürich - Department of Management, Technology, and Economics (D-MTEC)

Zurich

Switzerland

  • ETH Zurich

    • Email
    • Fax: 41-44-632 6924

  • ETH Zürich - Department of Management, Technology, and Economics (D-MTEC)

SCHOLARLY PAPERS

14

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Top 2,073

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31,540

TOTAL CITATIONS
Rank 32,425

SSRN RANKINGS

Top 32,425

in Total Papers Citations

41

Scholarly Papers (14)

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1.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Jana Gross and Florian V. Wangenheim
KEDGE Business School and ETH Zurich
Downloads 13,768 (710)

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influencer marketing, social media marketing, typology

2.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 11,422 (994)
Citation 10

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online advertising, attribution, marketing models, Markov models, multichannel

3.

Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

Number of pages: 48 Posted: 08 Jul 2014
Christoph Baumeister and Florian V. Wangenheim
Independent and ETH Zurich
Downloads 1,522 (27,072)
Citation 6

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Access, Ownership, Collaborative Consumption, Sharing Economy, Consumption Mode, Car Sharing, Bike Sharing

4.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 1,443 (29,336)
Citation 15

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Online advertising, attribution, marketing models, Markov models, multichannel

5.

Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination

Number of pages: 44 Posted: 18 Aug 2005
Florian V. Wangenheim, Patrick Lentz and Patrick Lentz
ETH Zurich and University of DortmundFachhochschule des Mittelstands (FHM) University of Applied Sciences Bielefeld
Downloads 1,011 (49,216)
Citation 3

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Customer Lifecycle Analysis, Risk, Customer Relationship Management, Marketing Metrics, Customer Lifetime Value

6.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Jan Hendrik Schumann, Florian V. Wangenheim and Nicole Groene
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 840 (63,570)
Citation 7

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free web services, advertising, targeted advertising, privacy concerns, reciprocity, behavioral targeting, predictive targeting

7.

Predicting Usage Intensity and Upgrading Behavior of Service Customers: A Model for Lifetime Value Estimation at Early Relationship Stages

Number of pages: 45 Posted: 19 Aug 2005
Florian V. Wangenheim
ETH Zurich
Downloads 456 (138,014)

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Customer Lifetime Value, Customer Equity, Upgrading, Customer Modeling, Value-Based Marketing

8.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Sebastian Klapdor, Eva Anderl, Florian V. Wangenheim and Jan Hendrik Schumann
Technische Universität München (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
Downloads 272 (243,715)

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Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research

9.

Do Self-Services Really Pay Off?

Scherer, A., Wünderlich, N.V., v. Wangenheim, F. (2015). The Value of Self-Service: The Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, Forthcoming.
Number of pages: 56 Posted: 24 Apr 2015
Anne Scherer, Nancy Wünderlich and Florian V. Wangenheim
ETH Zürich - Department of Management, Technology, and Economics (D-MTEC), University of Paderborn - Faculty of Business Administration, Economics and Business Computing and ETH Zurich
Downloads 218 (303,352)

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Self-service, e-service, value-in-context, customer retention, customer defection, longitudinal

10.

Recency: Prediction with a Single Data Point

Number of pages: 62 Posted: 19 Apr 2023
Florian M. Artinger, Gerd Gigerenzer, Nikita Kozodoi and Florian V. Wangenheim
Max Planck Institute for Human Development, Max Planck Society for the Advancement of the Sciences - Max Planck Institute for Human Development, Amazon Web Services, Inc. and ETH Zurich
Downloads 186 (351,868)

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Bounded Rationality, Ecological Rationality, Heuristics, Prediction, Recency

11.

Opportunism in Interpersonal Exchange

Number of pages: 24 Posted: 18 Aug 2005
Florian V. Wangenheim
ETH Zurich
Downloads 148 (428,928)

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Consumer-to-Consumer, Interpersonal Communications, Word of Mouth, Decep-tion, Opportunism

12.

Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands

Number of pages: 44 Posted: 24 Apr 2015
Christoph Baumeister, Anne Scherer and Florian V. Wangenheim
Independent, ETH Zürich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Downloads 114 (527,202)

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Access, Brand Management, Ownership Effect, Spillover Effect, Consumption Mode

13.

Behavioral Consequences of Customer-Initiated Channel Migration

Journal of Service Research (Forthcoming)
Number of pages: 52 Posted: 19 Dec 2013 Last Revised: 22 Dec 2013
Sebastian Ackermann and Florian V. Wangenheim
Independent and ETH Zurich
Downloads 90 (621,180)

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Customer Channel Migration; Online and Offline Channels; Direct and Indirect Channels; Conditional Difference-in-Differences Estimation

14.

A Network Based Approach to Customer Equity Management

Journal of Relationship Marketing, 2005
Number of pages: 25 Posted: 22 Jul 2015 Last Revised: 20 Apr 2018
Florian V. Wangenheim and René Algesheimer
ETH Zurich and University of Zurich
Downloads 50 (853,390)

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Customer Equity, Customer Network, Customer Lifetime Value, Community, Word of Mouth