Florian V. Wangenheim

ETH Zurich

Professor of Technology Marketing

Weinbergstrasse 56

Zurich, 8092

Switzerland

http://www.techmarketing.ethz.ch/

ETH Zürich - Department of Management, Technology, and Economics (D-MTEC)

Zurich

Switzerland

SCHOLARLY PAPERS

13

DOWNLOADS
Rank 2,319

SSRN RANKINGS

Top 2,319

in Total Papers Downloads

18,640

SSRN CITATIONS
Rank 41,286

SSRN RANKINGS

Top 41,286

in Total Papers Citations

12

CROSSREF CITATIONS

6

Scholarly Papers (13)

1.

Mapping the Customer Journey: A Graph-Based Framework for Online Attribution Modeling

Number of pages: 36 Posted: 25 Oct 2013 Last Revised: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 8,520 (828)
Citation 5

Abstract:

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online advertising, attribution, marketing models, Markov models, multichannel

2.

The Big Four of Influencer Marketing. A Typology of Influencers.

Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9 Posted: 24 Aug 2018
Jana Gross and Florian V. Wangenheim
KEDGE Business School and ETH Zurich
Downloads 5,615 (1,704)

Abstract:

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influencer marketing, social media marketing, typology

3.

Access vs. Ownership: Understanding Consumers’ Consumption Mode Preference

Number of pages: 48 Posted: 08 Jul 2014
Christoph Baumeister and Florian V. Wangenheim
Independent and ETH Zurich
Downloads 1,129 (23,838)
Citation 6

Abstract:

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Access, Ownership, Collaborative Consumption, Sharing Economy, Consumption Mode, Car Sharing, Bike Sharing

4.

Customer Portfolio Analysis: Applying Financial Risk and Volatility Measures to Customer Segmentation and Risk-Adjusted Lifetime Value Determination

Number of pages: 44 Posted: 18 Aug 2005
Florian V. Wangenheim, Patrick Lentz and Patrick Lentz
ETH Zurich and University of DortmundFachhochschule des Mittelstands (FHM) University of Applied Sciences Bielefeld
Downloads 935 (31,237)
Citation 3

Abstract:

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Customer Lifecycle Analysis, Risk, Customer Relationship Management, Marketing Metrics, Customer Lifetime Value

5.

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

Number of pages: 50 Posted: 02 Nov 2015
Eva Anderl, Ingo Becker, Florian V. Wangenheim and Jan Hendrik Schumann
University of Passau, ETH Zurich, ETH Zurich and University of Passau
Downloads 912 (32,377)
Citation 9

Abstract:

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Online advertising, attribution, marketing models, Markov models, multichannel

6.

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of Marketing 78 (1), 59-75.
Number of pages: 51 Posted: 08 Nov 2013 Last Revised: 26 Jun 2014
Jan Hendrik Schumann, Florian V. Wangenheim and Nicole Groene
University of Passau, ETH Zurich and Technische Universität München (TUM)
Downloads 578 (59,461)
Citation 7

Abstract:

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free web services, advertising, targeted advertising, privacy concerns, reciprocity, behavioral targeting, predictive targeting

7.
Downloads 408 (90,879)

Abstract:

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Customer Lifetime Value, Customer Equity, Upgrading, Customer Modeling, Value-Based Marketing

8.

Keyword Characteristics and Performance of Paid Search Campaigns

Journal of Interactive Marketing (Forthcoming)
Number of pages: 47 Posted: 04 Jul 2014 Last Revised: 07 Jul 2014
Sebastian Klapdor, Eva Anderl, Florian V. Wangenheim and Jan Hendrik Schumann
Technische Universität München (TUM) - TUM School of Management, University of Passau, ETH Zurich and University of Passau
Downloads 156 (236,470)

Abstract:

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Online advertising, Search engine marketing, Click-through rates, Conversion rates, Search queries, Electronic commerce, Query variation index, Information retrieval, Empirical research

9.

Opportunism in Interpersonal Exchange

Number of pages: 24 Posted: 18 Aug 2005
Florian V. Wangenheim
ETH Zurich
Downloads 126 (279,664)

Abstract:

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Consumer-to-Consumer, Interpersonal Communications, Word of Mouth, Decep-tion, Opportunism

10.

Do Self-Services Really Pay Off?

Scherer, A., Wünderlich, N.V., v. Wangenheim, F. (2015). The Value of Self-Service: The Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention. MIS Quarterly, Forthcoming.
Number of pages: 56 Posted: 24 Apr 2015
Anne Scherer, Nancy Wünderlich and Florian V. Wangenheim
ETH Zürich - Department of Management, Technology, and Economics (D-MTEC), University of Paderborn - Faculty of Business Administration, Economics and Business Computing and ETH Zurich
Downloads 84 (366,575)

Abstract:

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Self-service, e-service, value-in-context, customer retention, customer defection, longitudinal

11.

Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands

Number of pages: 44 Posted: 24 Apr 2015
Christoph Baumeister, Anne Scherer and Florian V. Wangenheim
Independent, ETH Zürich - Department of Management, Technology, and Economics (D-MTEC) and ETH Zurich
Downloads 80 (377,368)

Abstract:

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Access, Brand Management, Ownership Effect, Spillover Effect, Consumption Mode

12.

Behavioral Consequences of Customer-Initiated Channel Migration

Journal of Service Research (Forthcoming)
Number of pages: 52 Posted: 19 Dec 2013 Last Revised: 22 Dec 2013
Sebastian Ackermann and Florian V. Wangenheim
Independent and ETH Zurich
Downloads 61 (436,700)

Abstract:

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Customer Channel Migration; Online and Offline Channels; Direct and Indirect Channels; Conditional Difference-in-Differences Estimation

13.

A Network Based Approach to Customer Equity Management

Journal of Relationship Marketing, 2005
Number of pages: 25 Posted: 22 Jul 2015 Last Revised: 20 Apr 2018
Florian V. Wangenheim and René Algesheimer
ETH Zurich and University of Zurich
Downloads 36 (542,420)

Abstract:

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Customer Equity, Customer Network, Customer Lifetime Value, Community, Word of Mouth