Günter J. Hitsch

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 1,607

SSRN RANKINGS

Top 1,607

in Total Papers Downloads

37,557

TOTAL CITATIONS
Rank 1,785

SSRN RANKINGS

Top 1,785

in Total Papers Citations

426

Scholarly Papers (15)

1.

What Makes You Click? Mate Preferences and Matching Outcomes in Online Dating

MIT Sloan Research Paper No. 4603-06
Number of pages: 63 Posted: 11 Apr 2006
Günter J. Hitsch, Ali Hortacsu and Dan Ariely
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and Duke University - Fuqua School of Business
Downloads 11,671 (951)
Citation 31

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TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 9,791 (1,267)
Citation 32

Abstract:

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Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

NBER Working Paper No. w27684
Number of pages: 42 Posted: 17 Aug 2020 Last Revised: 22 Feb 2023
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 103 (574,090)
Citation 5

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3.

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Number of pages: 53 Posted: 06 Feb 2018 Last Revised: 07 Dec 2023
Günter J. Hitsch, Sanjog Misra and Walter Zhang
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Pennsylvania - Marketing Department
Downloads 5,064 (3,946)
Citation 13

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Targeting, customer relationship management (CRM), causal inference, heterogeneous treatment effects, machine learning, field experiments

4.

Matching and Sorting in Online Dating

Number of pages: 48 Posted: 30 Mar 2008
Günter J. Hitsch, Ali Hortacsu and Dan Ariely
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and Duke University - Fuqua School of Business
Downloads 2,237 (14,857)
Citation 99

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matching, market design, Gale-Shapley, marriage, sorting

5.
Downloads 1,751 (21,911)
Citation 22

Prices and Promotions in U.S. Retail Markets

Chicago Booth Research Paper No. 17-18
Number of pages: 83 Posted: 19 May 2017 Last Revised: 18 May 2021
Günter J. Hitsch, Ali Hortacsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads 1,553 (25,862)
Citation 14

Abstract:

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pricing, promotions, retailing

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-117
Number of pages: 91 Posted: 27 Sep 2019
Günter J. Hitsch, Ali Hortaçsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 149 (427,437)

Abstract:

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Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

NBER Working Paper No. w26306
Number of pages: 91 Posted: 23 Sep 2019 Last Revised: 19 May 2023
Günter J. Hitsch, Ali Hortaçsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 49 (881,880)
Citation 8

Abstract:

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6.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,514 (27,344)
Citation 51

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Dynamic Oligopoly, Markov Perfection, Advertising

7.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,334 (32,971)
Citation 61

Abstract:

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switching costs, dynamic model, brand loyalty, state dependence

8.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 780 (70,139)

Abstract:

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Advertising, Nielsen, Data, Build

9.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 763 (72,292)
Citation 41

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Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-44
Number of pages: 68 Posted: 11 Oct 2015 Last Revised: 19 May 2017
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 318 (205,151)
Citation 1

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-18, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-036
Number of pages: 63 Posted: 17 Jul 2015
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 264 (249,643)

Abstract:

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

NBER Working Paper No. w21446
Number of pages: 63 Posted: 18 Aug 2015 Last Revised: 06 Feb 2022
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 65 (762,374)
Citation 31

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State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 524 (115,308)
Citation 2

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state dependence, heterogeneity, search, learning

State Dependence and Alternative Explanations for Consumer Inertia

NBER Working Paper No. w14912
Number of pages: 48 Posted: 29 Apr 2009 Last Revised: 01 Oct 2022
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 120 (510,308)
Citation 23

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State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 440 (142,397)

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initial conditions, state dependence, consumer demand, brand choice

State-Dependent Demand Estimation with Initial Conditions Correction

NBER Working Paper No. w26217
Number of pages: 37 Posted: 09 Sep 2019 Last Revised: 19 Feb 2023
Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter Rossi
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 33 (1,041,113)
Citation 8

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13.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD
Downloads 307 (214,879)
Citation 4

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Dynamic pricing, loyalty, state dependence, consumer heterogeneity

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Indian School of Business
Downloads 257 (256,628)
Citation 1

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

NBER Working Paper No. w18393
Number of pages: 47 Posted: 15 Sep 2012 Last Revised: 05 Apr 2023
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Indian School of Business
Downloads 42 (946,375)
Citation 1

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15.

Experimental Evidence on Structural State Dependence in Demand

Number of pages: 72 Posted: 18 Oct 2024 Last Revised: 18 Dec 2024
Rotterdam School of Management, Erasmus University Rotterdam, Humboldt University of Berlin - School of Business and Economics, University of Chicago - Booth School of Business and Northwestern University - Kellogg School of Management
Downloads 179 (364,613)

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Structural state dependence, brand choice, natural field experiment, coupons, local average treatment effect