Günter J. Hitsch

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago - Booth School of Business

SCHOLARLY PAPERS

14

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325

CROSSREF CITATIONS

220

Scholarly Papers (14)

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1.

What Makes You Click? Mate Preferences and Matching Outcomes in Online Dating

MIT Sloan Research Paper No. 4603-06
Number of pages: 63 Posted: 11 Apr 2006
Günter J. Hitsch, Ali Hortacsu and Dan Ariely
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and Duke University - Fuqua School of Business
Downloads 9,788 (773)
Citation 31

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2.

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Downloads 7,281 ( 1,300)
Citation 10

TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands

Number of pages: 46 Posted: 20 Jan 2020 Last Revised: 17 Apr 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 7,255 (1,301)
Citation 7

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Advertising, Publication Bias, Generalizability

Generalizable and Robust TV Advertising Effects

NBER Working Paper No. w27684
Number of pages: 42 Posted: 17 Aug 2020 Last Revised: 21 Feb 2022
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 26 (676,373)
Citation 3

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3.

Heterogeneous Treatment Effects and Optimal Targeting Policy Evaluation

Number of pages: 64 Posted: 06 Feb 2018
Günter J. Hitsch and Sanjog Misra
University of Chicago - Booth School of Business and University of Chicago - Booth School of Business
Downloads 3,049 (5,766)
Citation 13

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Targeting, customer relationship management (CRM), causal inference, machine learning, field experiments

4.

Matching and Sorting in Online Dating

Number of pages: 48 Posted: 30 Mar 2008
Günter J. Hitsch, Ali Hortacsu and Dan Ariely
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and Duke University - Fuqua School of Business
Downloads 1,818 (13,196)
Citation 66

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matching, market design, Gale-Shapley, marriage, sorting

5.

Prices and Promotions in U.S. Retail Markets

Downloads 1,440 ( 18,867)
Citation 25

Prices and Promotions in U.S. Retail Markets

Chicago Booth Research Paper No. 17-18
Number of pages: 83 Posted: 19 May 2017 Last Revised: 18 May 2021
Günter J. Hitsch, Ali Hortacsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago - Department of Economics and University of Chicago - Booth School of Business
Downloads 1,335 (20,779)
Citation 14

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pricing, promotions, retailing

Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

University of Chicago, Becker Friedman Institute for Economics Working Paper No. 2019-117
Number of pages: 91 Posted: 27 Sep 2019
Günter J. Hitsch, Ali Hortaçsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 89 (393,908)

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Prices and Promotions in U.S. Retail Markets: Evidence from Big Data

NBER Working Paper No. w26306
Number of pages: 91 Posted: 23 Sep 2019 Last Revised: 19 May 2022
Günter J. Hitsch, Ali Hortaçsu and Xiliang Lin
University of Chicago - Booth School of Business, University of Chicago and University of Chicago - Booth School of Business
Downloads 16 (761,203)
Citation 8

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6.

An Empirical Model of Advertising Dynamics

Number of pages: 43 Posted: 18 Dec 2003
Jean-Pierre Dubé, Günter J. Hitsch and Puneet Manchanda
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,244 (23,527)
Citation 34

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Dynamic Oligopoly, Markov Perfection, Advertising

7.

Do Switching Costs Make Markets Less Competitive?

Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 20-002
Number of pages: 48 Posted: 13 Jun 2006 Last Revised: 28 Aug 2016
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 1,122 (27,310)
Citation 45

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switching costs, dynamic model, brand loyalty, state dependence

8.

Tipping and Concentration in Markets with Indirect Network Effects

Chicago GSB Research Paper No. 08-08
Number of pages: 47 Posted: 21 Jan 2008 Last Revised: 11 Aug 2008
Jean-Pierre Dubé, Günter J. Hitsch and Pradeep K. Chintagunta
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of Chicago
Downloads 591 (65,170)
Citation 28

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Dynamic Oligopoly, network effects, antitrust, concentration, durable goods, penetration pricing

9.

State Dependence and Alternative Explanations for Consumer Inertia

Downloads 545 ( 72,157)
Citation 95

State Dependence and Alternative Explanations for Consumer Inertia

Chicago Booth School of Business Research Paper No. 09-14
Number of pages: 54 Posted: 18 Mar 2009 Last Revised: 14 Apr 2010
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 474 (84,787)
Citation 2

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state dependence, heterogeneity, search, learning

State Dependence and Alternative Explanations for Consumer Inertia

NBER Working Paper No. w14912
Number of pages: 48 Posted: 29 Apr 2009 Last Revised: 01 Apr 2022
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 71 (449,786)
Citation 23

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10.

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Downloads 487 ( 82,849)
Citation 14

Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-44
Number of pages: 68 Posted: 11 Oct 2015 Last Revised: 19 May 2017
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 248 (172,325)
Citation 1

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

Chicago Booth Research Paper No. 15-18, Kilts Center for Marketing at Chicago Booth – Nielsen Dataset Paper Series 2-036
Number of pages: 63 Posted: 17 Jul 2015
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 213 (199,588)

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Income and Wealth Effects on Private-Label Demand: Evidence from the Great Recession

NBER Working Paper No. w21446
Number of pages: 63 Posted: 18 Aug 2015 Last Revised: 06 Feb 2022
Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 26 (676,373)
Citation 11

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11.

Research Note: Procedure for Building Nielsen Ad Intel Data and Merging with Nielsen RMS Scanner Data

Number of pages: 12 Posted: 18 Feb 2021
Bradley Shapiro, Günter J. Hitsch and Anna Tuchman
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
Downloads 349 (121,624)

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Advertising, Nielsen, Data, Build

12.

State-Dependent Demand Estimation with Initial Conditions Correction

Downloads 282 (152,162)
Citation 2

State-Dependent Demand Estimation with Initial Conditions Correction

Columbia Business School Research Paper Forthcoming
Number of pages: 38 Posted: 24 Aug 2019 Last Revised: 14 Apr 2020
Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter E. Rossi
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 266 (160,772)

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initial conditions, state dependence, consumer demand, brand choice

State-Dependent Demand Estimation with Initial Conditions Correction

NBER Working Paper No. w26217
Number of pages: 37 Posted: 09 Sep 2019 Last Revised: 19 Feb 2022
Andrey Simonov, Jean-Pierre Dubé, Günter J. Hitsch and Peter Rossi
Columbia University - Columbia Business School, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and University of California, Los Angeles (UCLA) - Anderson School of Management
Downloads 16 (761,203)
Citation 2

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13.

Category Pricing with State Dependent Utility

Number of pages: 42 Posted: 14 Jan 2006
Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business, University of California, Los Angeles (UCLA) - Anderson School of Management and INSEAD
Downloads 268 (160,209)
Citation 4

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Dynamic pricing, loyalty, state dependence, consumer heterogeneity

14.

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Downloads 216 (197,287)
Citation 12

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

Quantitative Marketing and Economics, Forthcoming, Chicago Booth Research Paper No. 12-48
Number of pages: 53 Posted: 09 Sep 2012 Last Revised: 26 Jul 2014
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 201 (210,717)
Citation 1

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conjoint analysis, diffusion models, durable goods adoption, dynamic discrete choice models, identification of discount factors

The Joint Identification of Utility and Discount Functions from Stated Choice Data: An Application to Durable Goods Adoption

NBER Working Paper No. w18393
Number of pages: 47 Posted: 15 Sep 2012 Last Revised: 04 Apr 2022
Jean-Pierre Dubé, Günter J. Hitsch and Pranav Jindal
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and UNC Kenan-Flagler Business School
Downloads 15 (770,690)
Citation 1

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