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Paulo Albuquerque

INSEAD

Boulevard de Constance

77305 Fontainebleau Cedex

France

SCHOLARLY PAPERS

17

DOWNLOADS
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Top 21,046

in Total Papers Downloads

5,904

TOTAL CITATIONS
Rank 7,792

SSRN RANKINGS

Top 7,792

in Total Papers Citations

222

Scholarly Papers (17)

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Simon School Working Paper No. FR 10-08
Number of pages: 52 Posted: 20 Jan 2010 Last Revised: 27 Oct 2012
INSEAD, Nielsen Marketing Analytics, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington, affiliation not provided to SSRN, Hewlett-Packard Laboratories, Palo Alto and affiliation not provided to SSRN
Downloads 567 (118,542)
Citation 7

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Demand Modeling, User-Generated Content, Two-Sided Markets

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Number of pages: 28 Posted: 24 Oct 2012 Last Revised: 10 Nov 2019
Paulo Albuquerque, Udi Chatow, Kay-Yut Chen and Zainab Jamal
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs
Downloads 149 (503,049)
Citation 14

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demand modeling, user-generated content, online marketing, two-sided markets

2.

Online Demand Under Limited Consumer Search

Simon School Working Paper No. FR 09-02
Number of pages: 41 Posted: 11 Feb 2009 Last Revised: 19 Jun 2014
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 714 (89,545)
Citation 96

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Demand Models, Consideration Sets, Optimal Sequential Search, Durable Goods

3.

Measuring the Impact of a Single Negative Customer Review on Online Search and Purchase Decisions

Wharton Customer Analytics Research Paper
Number of pages: 56 Posted: 02 Dec 2019 Last Revised: 20 Feb 2020
Marton Varga and Paulo Albuquerque
Bocconi University and INSEAD
Downloads 606 (110,538)
Citation 11

Abstract:

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Customer reviews, Online shopping, Consumer search, Elasticity of demand, Electronic word-of-mouth

4.

Mapping Online Consumer Search

Simon School Working Paper No. FR 09-16
Number of pages: 34 Posted: 12 Jul 2009
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 476 (149,551)
Citation 11

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brand networks, asymmetric MDS, product search, hierarchical Bayes estimation

5.

Competition and Firm Service Reliability Decisions: A Study of the Airline Industry

INSEAD Working Paper No. 2016/18/MKT
Number of pages: 75 Posted: 21 Mar 2016 Last Revised: 07 Jul 2020
Chen Zhou, Paulo Albuquerque and Rajdeep Grewal
University of South Carolina, INSEAD and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 467 (153,016)

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Airline industry, cancellation rates, competition, flight delays, simultaneous discrete game, simultaneous equation model, service reliability

6.

The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption

Simon School Working Paper No. FR 10-37
Number of pages: 42 Posted: 15 Nov 2011 Last Revised: 19 Jun 2014
Paulo Albuquerque and Yulia Nevskaya
INSEAD and Queen's University - Smith School of Business
Downloads 450 (160,353)
Citation 6

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Product updates, forward-looking consumers, dynamic model, experiential products

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Simon School Working Paper No. FR 08-26
Number of pages: 43 Posted: 25 Sep 2008 Last Revised: 21 Dec 2010
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER
Downloads 332 (224,285)
Citation 6

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automobile industry, spatial competition, structural models of demand and supply

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks

Marketing Science, Vol. 31, No. 1, 2012; pp. 4-23; DOI: 10.1287/mksc.1110.0659
Number of pages: 21 Posted: 24 Oct 2012 Last Revised: 10 Nov 2019
Paulo Albuquerque and Bart J. Bronnenberg
INSEAD and Tilburg University, CentER
Downloads 91 (749,143)
Citation 9

Abstract:

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automobile industry, spatial competition, models of demand and supply

8.

The Probit Choice Model under Sequential Search with an Application to Online Retailing

Simon School Working Paper No. FR 13-29
Number of pages: 43 Posted: 26 Oct 2013 Last Revised: 05 May 2016
Jun B. Kim, Paulo Albuquerque and Bart J. Bronnenberg
HKUST Business School, INSEAD and Tilburg University, CentER
Downloads 366 (202,609)
Citation 10

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Optimal sequential search, discrete choice, consumer heterogeneity, aggregate demand models, information economics, market structure

9.

The Lottery Gap: Unraveling Income-Driven Differences in Lottery Play Choices and Earnings

Number of pages: 46 Posted: 03 Sep 2020 Last Revised: 27 Sep 2023
Paul Parker, Paulo Albuquerque and Yakov Bart
School of Business, University of Kansas, INSEAD and Northeastern University (USA) - Marketing Area
Downloads 312 (241,719)

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Lottery, Inequality, Poverty, Retailers, Number Choice, Consumer Financial Decision-Making, Judgment Under Risk and Uncertainty

10.

Effects of Front-of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Controlled Trial

Dubois, Pierre, Paulo Albuquerque, ...., and Pierre Chandon (2020), "Effects of Front-of-pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence from a Large-Scale Randomized Controlled Trial, Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-020-0072
Number of pages: 20 Posted: 13 Apr 2020 Last Revised: 06 Oct 2020
University of Toulouse 1 - Toulouse School of Economics (TSE), INSEAD, INRA - UR1303 ALISS, University of Toulouse 1 - Toulouse School of Economics (TSE), University Paris Nanterre, affiliation not provided to SSRN, London School of Economics & Political Science (LSE), University Paris Nanterre, Ecole Nationale Superieure de Genie Industriel, Grenoble and INSEAD
Downloads 302 (253,981)
Citation 29

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Nutrition, Labeling, Supermarket, RCT, Food, Field Experiment, Policy

11.

A Continuous Time Model of Product Usage: Measuring the Effect of Product Design and Rewards in Online Games

Number of pages: 39 Posted: 03 Jul 2012
Yulia Nevskaya and Paulo Albuquerque
Queen's University - Smith School of Business and INSEAD
Downloads 296 (255,791)
Citation 4

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Product Usage, Dynamic Structural Discrete Choice Models, Continuous Time

12.

Persuading Children: A Framework for Understanding Long-Lasting Influences on Children’s Food Choices

INSEAD Working Paper No. 2017/19/MKT
Number of pages: 41 Posted: 04 Feb 2017 Last Revised: 16 Jan 2018
INSEAD, University of Arizona - Eller College of Management, University of Colorado at Boulder, Hong Kong Baptist University, Northwestern University, Endicott College and French National Institute for Agricultural Research (INRA)
Downloads 232 (328,850)
Citation 1

Abstract:

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Food, Children, Marketing, Persuasion, Consideration Sets, Choice, Consumption

13.

Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption

INSEAD Working Paper No. 2017/29/MKT
Number of pages: 35 Posted: 26 Apr 2017 Last Revised: 18 Dec 2020
Shantanu Mullick and Paulo Albuquerque
Coventry University - Centre for Business in Society and INSEAD
Downloads 211 (361,209)
Citation 2

Abstract:

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On-the-go purchase, Taxes, Nutrition, Obesity.

14.

How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits

Number of pages: 54 Posted: 10 Nov 2018
Yulia Nevskaya and Paulo Albuquerque
Queen's University - Smith School of Business and INSEAD
Downloads 167 (449,518)
Citation 13

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Product Usage, Dynamic Choice Models, Continuous Time, Excessive Product Use, Online Gaming

15.

Do fMRI Data Improve Predictions of Product Adoption by Store Managers and Sales per Store of Consumer Packaged Goods?

INSEAD Working Paper No. 2025/52/MKT
Number of pages: 81 Posted: 13 Nov 2025
INSEAD, Queen’s University, Heinrich-Heine University Düsseldorf, University of Bonn and INSEAD
Downloads 86 (771,553)
Citation 2

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Demand Prediction, Neuroforecasting, Functional Magnetic Resonance Imaging (fMRI) Data, Sales Forecasting, Representative Surveys, Incentivized Purchases, Consumer Neuroscience

16.

Study Before Play: Pairing Educational and Gamified Content for Purchase and Usage Decisions

Number of pages: 49 Posted: 11 Sep 2025
Dinara Akchurina and Paulo Albuquerque
University of Toronto - Rotman School of Management and INSEAD
Downloads 80 (803,225)
Citation 1

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Education, Platform Design, Usage, Subscription

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 4-23, 2012
Posted: 02 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

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choice modeling, spatial modeling, structural models

Commentaries and Rejoinder to 'Measuring the Impact of Negative Demand Shocks on Car Dealer Networks' by Paulo Albuquerque and Bart J. Bronnenberg

Marketing Science, Vol. 31, No. 1, pp. 24-35, 2012, DOI: 10.1287/mksc.1110.0694
Posted: 23 Oct 2012
University of California, Los Angeles (UCLA) - Anderson School of Management, Duke University - Fuqua School of Business, Duke University - Fuqua School of Business, INSEAD and Tilburg University, CentER

Abstract:

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choice modeling, spatial modeling, structural models